We don’t like lawsuits…and unfortunately Aurora is in a heated battle to protect the identity of its top selling brand YooHoo & Friends. Ty, who most people know because of Beanie Babies, is the alleged culprit, releasing a line called Beanie Boos, which oddly enough resemble Aurora’s YH&F. Not cool Ty! Dan snapped these photos in an L.A. Aahs location:

Beanie Boos at Aahs with YooHoos on the same rack.

Confusing for the customer at retail…and then check out the logo and photo comparisons:

even the BB logo is strikingly similar to the original logo for YH&F

Here’s the info from the press release:

PICO RIVERA, Calif.–(BUSINESS WIRE)–Aurora World, Inc., a toy and gift manufacturer that filed a federal copyright lawsuit against competitor Ty, Inc. alleging that Ty’s Beanie Boos™ infringe on YooHoo & Friends™, has announced that the court has set January 18, 2011 as the trial date in that lawsuit (a photo comparing the two product lines is availablehere). A pretrial conference is scheduled to take place on December 20, 2010.

It’s a story of David vs. Goliath in the making and we will be keeping a very close eye on this one.

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