We love Adam Sherk’s Press Release Buzzwords update…he puts some major energy into compiling a list of words companies use overuse in press releases and marketing materials. Below is the abbreviated list… we were surprised “thrilled,” “amazing” and “delighted” didn’t make the Top 10. Actually, “thrilled” didn’t even make the Top 80, but “low hanging fruit” did???

You’ll see “amazing” and “delighted” come in at #25 and #32 respectively. Check out the full list, here.

-Dan TWW

Share