When we first spoke with Steve from Brash Music, we knew something good was brewing with what would become our newest client. This week marks the launch of our campaign to introduce “Cradle Rock” to the music industry; national, regional and local media, as well as “mom” bloggers from all over the country. Check it out:

What is Cradle Rock (http://www.cradlerockstore.com)? It’s a new series of children’s lullaby albums based on famous, iconic artists and albums in the country, rock and pop genres. The first three albums being released October 26th include Michael Jackson’s “Thriller” (creatively known as Thrillaby); also the greatest hits from Johnny Cash and chart topping singles from Kenny Chesney. So if your little rascal(s) are having trouble falling into dreamland, then pop on the albums featuring all sorts of “put your kids to sleep” sounds from soothing instruments such as the vibraphone, glockenspiel and mellotron.

Don’t know what a glockenspiel is? That’s ok…a kids version looks something like this:

Brash and partners at Tree Top Records are already developing new albums to add to the series including U2’s “The Joshua Sleep Tree,” Black Eyed Peas’ “Sleep-pea Hits” as well as lullaby albums inspired by Nickelback, Carrie Underwood and The Eagles to name a few.

The “Cradle Rock” albums are being distributed by The Warner Music Group, and you can pre-order at www.cradlerockstore.com. The albums will be available just in time for the Holidays through all digital distribution services like iTunes for $9.99, and at music retail outlets across the United States for $11.98.

CDs fit great in Christmas stockings BTW…hint hint

-Dan TWW