In 2003, Tellem created the Food Issues Group (FIG) to offer consumer education, crisis preparedness and management, food safety training for restaurants, food, beverages and bioterrorism education, and Hazard Analysis and Critical Control Points (HACCP) plan development. The FIG Team put together a top 10 list for building traffic to your restaurant which was recently picked up by the Top10ListBlog. Some of the tips include:
- Announce all news and updates via a press release to food reporters i.e.: new chef; new dish; new hours; new web site; anything new gets your name out there.
- Educate yourself about social media and utilize it. Listen to feedback from customers and fans. Create a Facebook fan page or Twitter account for example and promote exclusive offers to fans and followers. Ask for recipe suggestions and favorite flavors or dishes. Encourage customers to review on Yelp, Opentable.com, and Google reviews etc.
- Get your restaurant on every food web site listing such as: opentable.com, zagat.com, restaurants.com, urbanspoon.com, dine.com, citysearch.com or AOL’s City Guide etc.
To read the rest of the list, visit the top10listblog post here: http://top10listblog.blogspot.com/2011/09/10-tips-for-building-traffic-to-your.html