I had the pleasure of exploring the Paley Center in Beverly Hills recently which was hosting a PRSA event about entertainment social media and marketing. It was oversold, so I got to stand in the back. In between the great comments from the guest speakers, I got an eyeful from other late arriving guests and those seated. When did we spiral into the hell of flip flops being the new de jour footwear? I don’t want to see your ugly feet… hairy toes, pasty white skin, cracked nails, black toenail polish. ARGGG.
Pair those “clown shoes” with shorts, t-shirts with dopey sayings and the occasional football jersey – yes there was a guy wearing a football jersey at the posh venue in Beverly Hills. It’s no surprise that unemployment in California tops 14 percent. I can pretty much guarantee that you will not see this kind of dressing down in New York.
So what’s acceptable at a PR event? Five tips for California PR people.
- Suit and tie (always)
- Sport coat with a solid t-shirt and jeans
- Any type of closed footwear (think of it this way…if there is a fire or earthquake, your feet won’t be bleeding with pieces missing after it’s over)
- Dresses/blouses (no boobs please), skirts
- Jeans with heels and a blazer
My dearly departed mother used to say, “Always dress better than everyone else. You can’t go wrong.”