Have a medical practice and looking for ways to get more patients? That’s tough enough without a recession – here are some tips you can use to create a marketing budget and plan for your medical practice:

  • Review other competitor sites to see what works for them…are the using coupons?  Facebook?  Twitter contests?  Discounts?
  • Think long range – Rome wasn’t built in a day and neither was a medical practice.
  • Content is king – think about doing short videos about the practice as well as an ongoing blog.
  • Think long term.
  • Allocate a decent budget – 10 percent of the practice’s overall budget should be allocated to marketing.  Think what the average patient visit brings into the practice and then figure out how many patients you need to attract through marketing to pay for it and then some.
  • Remember your practice is a business – start thinking about it as one – doctors have a hard time doing that.
  • Everyone is an expert on the web so differentiation is difficult.
  • Use free tools like Twitter, Facebook and blogs.
  • Many businesses are using Facebook and WordPress as a website because it is cheaper and faster to make changes and updates.
  • Use interns from local colleges to help market.
  • Use Constant Contact to promote your business’ monthly specials.

-Susan, TGPR