We can write endless blog posts, case studies and commentaries about why social media is a part of your business (whether you like it or not). But nothing beats video examples!

[youtube=http://www.youtube.com/watch?v=PKUDTPbDhnA&feature=g-all-u&context=G245e234FAAAAAAAACAA]

Within hours after hitting the web, this video had close to 200k views on YouTube. To all companies — it’s 2012! Your employees and actions are being recorded at all times and could will end up on the internet. All of the carefully crafted marketing strategies and advertising budgets take the back seat to one social media moment like this. Good news is you can recover, and the two way conversation social media offers means one bad apple doesn’t have to spoil the whole barrel. We applaud FedEx for taking to their Twitter page and posting an apology.

-Andy and Dan, TWW