The Queen was featured in a recent “Dear Gracie” column over at ProfNet Connect. The article quoted a variety of PR professionals explaining why small businesses need PR. Before coming to the conclusion that you can do PR yourself, read this article. One way a PR person can help, according to the Queen:
PR people that work with small businesses tend to focus on smaller geographic areas to draw in customers, says Susan Tellem, president and CEO of Tellem Grody PR. They concentrate on getting the owners to network in local or fraternal organizations, participate in local government, or host small wine-and-cheese networking events — which helps target local media coverage.
Read the rest of the article here: http://www.profnetconnect.com/gracelavigne/blog/2012/01/25/dear_gracie:_why_small_business_needs_pr