Tying one celebrity, like Bruce Willis, to a charity event keeps messaging focused, on point.

The Queen was featured in this week’s “Dear Gracie” column. Each week, “Gracie answers questions from ProfNet Connect readers with advice from our network of ProfNet experts”. This week’s question:

I’m looking for tips on nonprofit PR. What are the unique challenges? Any advice on how to find a good nonprofit PR rep? What do nonprofits need to know about PR? What do PR agents need to know about nonprofits?

From Susan Tellem (the Queen): “Nonprofits can be challenging, frustrating and rewarding all at once, so nonprofit leaders should look for a PR rep or firm with lots of experience working with nonprofits.”

All this talk reminds us of the non-profit charity event we did with Bruce Willis at CASA (hence the picture above).

Read the rest of the Dear Gracie column here: http://www.profnetconnect.com/gracelavigne/blog/2012/03/01/dear_gracie:_6_secrets_to_successful_nonprofit_pr

-Dan, TGPR