Who’s ready for the next Facebook feature to start popping up on the post your about to publish? Some of the pages we admin are getting the new message:
Introducing promoted posts…I’m scared. Not because this is a bad idea, but because marketers will find a way to abuse this feature and p!ss off its user base.
Let’s not forget that Facebook is a community. The site is designed to show each individual user what Facebook thinks will be most appealing to them. If you don’t engage with pages you like, you’re probably not going to see what they post.
What if a page that you liked in passing, but don’t really engage with, started shoving content down your throat? Content with no filter on quality — that you see only because the company paid enough $$$ to make sure you see it?
Yucky. Or maybe the better term is one I just observed on the license plate of a car passing by, “Doodies.”
$20 may expand the reach of your single post from 25% to 50% to 95% percent, but if the content is garbage, you’re just going to throw your money away.
Want to see improved reach/exposure and engagement? Be smart…be patient…be creative…have a strategy in place and know your audience.