We’ve launched a social promotion for our client Aurora’s best selling brand, YooHoo & Friends. For the first time ever, fans of the best selling toy line (over 22 million sold) have a one-of-a-kind opportunity to help design the next special edition YooHoo. Hosted on the official YooHoo & Friends Facebook page, the contest asks contestants to download a predesigned template of line art. Then, either by drawing or using a computer program (e.g.: Photoshop) contestants design their entries for consideration in an all new YooHoo dinosaur line to hit shelves in April 2013. Bonus: the winning design will be made into a special edition YooHoo to debut at Toy Fair 2013. To enter, please visit the official Facebook page at http://facebook.com/yoohoofanpage.
Here are examples of just a few of the entries so far:
If you are interested in running a social promotion, we can help. They are great for crowd sourcing, increasing viral reach and exposure, collecting user information and most importantly — they are fun and entertaining for your fans.
Our social promo platform runs on Facebook, your website or as a standalone website for example and we can host photo, video, audio, text or mixed entries (which can be judged or voted on by other users). For more information, contact me at dan at tellemgrodypr dot com or give us a call at 310-313-3444.