photoSusan Tellem and I wrote an article for Volume 6 of PR News’ Crisis Management Guidebook. Flip to the social media chapter, and you’ll see our article “Are You Antisocial in a Crisis?”

The guidebook combines research, case studies and expertise from our field so businesses can be prepared in the event of a crisis, which when  handled well, can demonstrate to your publics that your organization “puts people before profits” and “truth, before denial or spin.” The guidebook gives you all the tools to strategize and create an action plan for your business.

-Dan, TGPR