TGPR’s Press Briefing Checklist

press briefing photo croppedDoing a press briefing or press conference is stressful enough worrying if any media will show up (read our other post for help there: how to host a successful press briefing). Your preparation is equally important so here’s a checklist next time you have really big news to announce:

  • Pre‑Event Invitation to Cover
  • Follow‑Up by phone day before and morning of
  • City News Service notification
  • Press Kit / Handouts/ PR props
  • Audio mote box
  • Sound system
  • Photographer
  • Videographer
  • Doughnuts and coffee
  • Step & repeat or logo sign
  • Event agenda
  • Draft speeches
  • Registration table
  • Parking attendants and or directions
  • Podium

-Susan, TGPR