Client Aurora Expands My Little Pony Line

Aurora - My Little Pony - Product Spread

The International Toy Fair is just around the corner and client Aurora World Inc. (Booth #2203) has big news for My Little Pony fans everywhere.

Aurora and Hasbro have expanded the best selling My Little Pony plush collection for 2014 to include new styles and for the first time ever, Princess Twilight Sparkle (who just got her wings). Fans, bloggers, bronies and soft toy collectors everywhere have raved about Aurora’s initial collection, a best seller for the company in 2013. Aurora’s My Little Pony line is a standout in the industry because of the stylish fabrics used and incredible detail. Check out the press release with more information below and see you at Toy Fair!


Debuts at American International Toy Fair 2014 in New York City; Booth #2203

Pico Rivera, CA – January 2014 – Leading plush toy, gift and doll manufacturer Aurora World Inc. today announced its must-have MY LITTLE PONY plush collection will expand to include over 35 trendy, stylish designs based on the most popular characters from the “My Little Pony: Friendship is Magic” animated series produced by Hasbro Studios. PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY, and for the first time ever, PRINCESS TWILIGHT SPARKLE are available in multiple styles, including seated (a first for MY LITTLE PONY plush in the gift market) and standing positions, a keychain “clip-on” assortment, as well as 12 ponies that each come with a personalized carrying bag. Aurora will debut the most comprehensive collection of MY LITTLE PONY plush in the gift industry (as well as thousands of new proprietary and licensed plush products) at American International Toy Fair February 16-19, 2014 (booth #2203; Javits Center).

“We are very excited to bring the new MY LITTLE PONY styles to market,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. Kessler says, “Bloggers and MY LITTLE PONY fans alike attribute the existing line’s success (an Aurora best seller) to the use of high quality materials, unique, shimmering fabrics and precise detail.” Aurora’s MY LITTLE PONY plush collection is suitable for all ages and suggested retail prices range from $5 (keychains) to $20 (large seated or standing plush).

Read the full release here:

-Dan, TGPR