10 Fundamentals for YouTube Creative Strategy


YouTube Space LA facility in Playa del Rey.

As the resident TGPR social media expert and social media instructor at Los Angeles College of Music, I love to stay on top of the latest in social media trends, technology and strategy. Being in Los Angeles, we are one of just a few cities in the world lucky enough to have a YouTube Space at our fingertips. 

The building pictured above covers nearly 41,000 square feet near Playa del Rey and includes large production stages, green screens, cameras, lights, sound gear, electrical and grip equipment. Post-production resources ranging including private editing suites to voice-over recording booths.

Fun fact: if your channel has at least 10,000 subscribers, you can take advantage of YouTube Space…FOR FREE.

YouTube space offers a series of workshops or “learning paths” throughout the year designed to help brands and creators with overall channel development, creative strategy, production techniques, analytics and much more. Plus, you get to step out from behind the computer, and network with real people…because yes, this is real life!

Last night’s session focused on the 10 fundamentals for YouTube creative strategy, a list developed by YouTube with its top creators. Not all are required per se, but creators need to focus on at least two of these fundamentals when developing a channel. In the creative space, it’s important to remember there is no one solution, recipe or set of guidelines to guarantee success but you better believe that answering “yes” to most of these — or at least understanding why these are important — will increase your chances for success on YouTube. So, answer the questions below and see if your idea has legs.

10 Fundamentals for Creative Strategy:

1. Shareability

Will viewers share these videos to friends, family and followers?

2. Conversation

Is there an element of directly addressing the audience?

3. Interactivity

Is there a way to involve the audience in the video format itself?

4. Consistency

Does the show have strong recurring elements?

5. Targeting (personal note: THIS IS HUGE. Rule #1 with social media too: know your audience)

Is the intended audience clearly defined?

6. Sustainability

If the audience loves it, can you create more of it?

7. Discoverability

Will the videos show up in trending or common searches?

8. Accessibility

Can every episode be appreciated without prior context?

9. Collaboration (personal note: THIS IS ALSO HUGE. Be nice to people you meet and collaborate your way to higher reach and more followers)

Is there room to feature guests?

10. Inspiration

Is there genuine passion and authenticity behind your idea?

-Dan Grody, TGPR