Avoid the Apology!


TGPR Partner and crisis management specialist Susan Tellem has joined AvoidTheApology.com™ as one of four experts helping businesses avoid embarrassing, reputation-damaging and financially harmful crises such as:

  • Some clueless advertising folks at Anheuser-Busch eliciting widespread anger with a Bud Lite commercial featuring the tagline “The perfect beer for removing ‘no’ from your vocabulary for the night”;
  • Sea World launching its disastrous #askseaworld campaign, not thinking through how that hashtag could be comically and sadly hijacked;
  • Starbucks kicking off – and then aborting – its ill-considered “Race Together” campaign; or,
  • Trevor Noah, Jon Stewart’s hand-picked replacement on “The Daily Show,” coming under fierce online criticism for anti-Semitic and otherwise insensitive tweets.

This service is designed to dramatically reduce the risk of a crisis through a rigorous analysis process. And, in the unlikely event that an unanticipated negative consequence does result, they refund any fee paid for that project.

Read more about the new service here: avoidtheapology.com

-Dan Grody, TGPR