How We Used PR and Social Media to Sell Out a Los Angeles Event

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A mere 10 weeks out from the night of the First Annual Body Fine Art Bodypainting and Photography Competition – the first of its kind on the West Coast – TGPR was hired by BFA to assist with publicity and social media management. Our newest case history covers some details behind our work.

PR/SOCIAL MEDIA CAMPAIGN 2015 // #BFALA2015

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GOALS: Drive ticket sales and media interest for Body Fine Art’s First Annual Body Painting and Photography Competition on May 16, 2015 at The Springs LA; and manage social media presence and community building.

CHALLENGES: First time an event of this kind took place on the West Coast; only 10 weeks to work on project; extra time needed to educate media (e.g.: art, not nudity); drawing media to a Saturday night event in Los Angeles; limited advertising, marketing support.

STRATEGY: Write and distribute two press releases (one to announce, one with further artist and judge detail) with phone follow ups, and media invite week of event; leverage public relations for social media content; event and page posts targeting specific demographics and interests. Leverage Goldstar for local event promotion.

RESULTS: An alternative, diverse, delighted sell out crowd of 800 20-to-50 somethings enjoyed delicious food and drinks in the Downtown Arts District while DJs set the mood for the competition’s theme, “Sacred Body.” Guests took hundreds of photos while exploring the body painting workstations of 20 artists who spent endless hours preparing models. The grand prize: $5,000; one of the largest offered in the body painting circuit. PR and social media highlights include:

  • 15+ feature articles including print, online and TV; multiple LA Weekly features and video profile on website, FOX-Good Day LA morning segment, Los Angeles Daily News, Time Out LA, MSN.com, Arts Beat LA, EFE News Service, Lá Opinion, Downtown LA News, GSNTV’s Skin Wars, Make Up Artist Magazine, Our Weekly and more.
  • 30+ local event listings
  • Facebook Page Likes gained (organic): 1,017
  • #BFALA2015 Twitter reach (unique impressions; organic): 17,168
  • Instagram photo likes/comments generated: 3,755

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LA Weekly coverage also included this wonderful time-lapse video to help preview the event:

-Dan Grody, TGPR