A new article about the dangers of the summer season, that includes a quote from Dr. Cyrus Rangan of client California Poison Control System (CPCS), took more than a half page of the Los Angeles Times on July 3. The reporter focused on summer-centric mishaps such as sunburn, plants, creatures and more that can send people to the emergency room or doctor (in many cases, these trips are avoidable).
A press release (remember those?!) that TGPR serviced for CPCS warned media about the dangers of rattlesnakes during the summer season. An excerpt from the release reads:
Wear boots, stay on trails. And — not that you’d have to tell many of us — don’t touch snakes in the wild. “If you are bitten by a rattlesnake, immediate medical attention is critical,” says Dr. Cyrus Rangan, assistant medical director for the Poison Control System.
This information was included in the article with a link to the client’s website at http://calpoison.org. Increase your chances of media coverage with a well written press release that is timely, and sent to the right contacts — in many cases you will get ink without speaking a word to the reporter!
CPCS provides immediate, free and expert treatment advice and referral over the telephone in case of exposure to poisonous or toxic substances. Pharmacists, physicians, nurses, and poison information providers answer the calls to 1-800-222-1222 24 hours a day, 7 days a week, 365 days a year (language interpreters are always available).
-Dan Grody, TGPR