A Banner Year for Client Nitro Circus

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Congratulations to client Nitro Circus —  2015 was a phenomenal year for Travis and the guys:

  • 500,000 tickets were sold worldwide
  • Nitro athletes achieved more than 10 “World’s Firsts”
  • Nitro’s original programming debuted on NBC and NBCSN
  • Nitro partnered with iconic companies including NBC Sports, Toyota, Sony and more.

That’s just the tip of the iceberg. 2015 tells the story of a breakthrough year for the action sports entertainment collective led by extreme sports legend Travis Pastrana. The Nitro Circus Live touring show cemented its status as the reigning live action sports event on the planet.

“We achieved fantastic successes in 2015 and have big plans for the new year which is already off to a great start,” said Michael Porra, Nitro Circus CEO and creative director. “Our marathon tour already includes stops in Europe, North America and Australia with more cities announced soon.” Over 200,000 tickets have already been sold for 2016 so far. Porra says, “The Nitro World Games, an absolute reinvention of action sports competition, will debut at Salt Lake City’s Rice-Eccles Stadium on July 16 and air live in primetime on NBC. New sponsorship and licensing agreements are also in the pipeline.” 

Nitro world shadow

Numerous attendance records were broken while the tour logged the most road miles in its history. Running almost non-stop from January through November, Nitro Circus Live played over 100 shows in 11 countries on four continents, visiting new territories along the way. The trek included 40 North American dates, its most extensive tour to date that featured a sold out Canadian leg. Nitro Circus Live took Japan by storm selling 80,000 tickets at just four performances in a spectacular debut (the two Tokyo Dome shows drew Nitro’s largest weekend attendance ever). Nitro Circus Live also returned to Europe, Australia and New Zealand.

Nitro Circus athletes took action sports to new heights. In addition to Josh Sheehan’s and Jed Mildon’s accomplishments, Ryan Williams was a one-man wrecking crew, obliterating records on both BMX and scooter seemingly at will. His world firsts over the past 12 months include the first triple front flip, first front flip no hander and the first double seat grab front flip (all on BMX) and the first triple backflip and the first 1080 front flip (both on scooter). Nitro Circus Live athlete Clinton Moore emerged as a new force in freestyle motocross (FMX), taking the 2015 X-Fighters crown. Moore topped established stars like Tom Pagès and Josh Sheehan. During the seven-month competition, Moore never left the top three on the leaderboard.

“The Nitro Circus brand reached new heights in 2015,” says Porra. Following its move from Australia to the U.S.A. at the end of 2014 and an expansion that saw the company more than double in size, Forbes magazine named Nitro Circus as #22 on its 2015 list of 100 “Most Promising Companies” in America. Last May, Nitro Circus formed a multi-year partnership with NBC Sports Ventures. Nitro Circus programming, including compelling specials like the quad flip documentary “Revolution Day: The Chase for the Biggest Trick in Action Sports History,” now airs regularly in the U.S. on NBC and NBCSN and streams on NBC Sports Live Extra. The all-new docu-series, “Nitro Circus: Crazy Train,” debuted on NBCSN last October. Action Figures, Travis Pastrana’s first directorial effort, was released worldwide to great success. On iTunes, Action Figures held the number one spot for sports movie worldwide for over a month, reaching number three in Australia for all movies while cracking the Top 10 for all movies in the USA at launch. This accelerated production schedule was made possible by the infusion of top-level industry executives like veteran filmmaker Trip Taylor (the Jackass and Bad Grandpa series).

Nitro Circus received more media exposure last year than ever before. Appearing in September on CBS’ “The Late Show with James Corden,” Pastrana took Corden on the ride of his life in an RZR and made late night television history while trending on Facebook and Twitter for more than a week. In the U.S., Nitro was also seen on CNBC, ABC, ESPN, Fox Sports and Fox News. In Canada, Nitro Circus scored national coverage on CTV, City TV, TSN and Sportsnet while overseas Pastrana appeared with Ronnie Wood from the Rolling Stones and Ellie Goulding on the UK’s smash hit TV show “TFI Friday.” 

Nitro Circus has had a record-breaking year online as well. Nitro Circus content reaches over 100 million people every month through social platforms, driven by an aggressive slate of original digital content. Nitro Circus boasts the most engaged audience in sports in terms of social interaction online.

Nitro Circus announced several new corporate partnerships across a variety of sectors. In addition to agreements with Toyota and Sony, Nitro Circus teamed with Wicked Tango whiskey for a groundbreaking fully integrated sponsorship. Thanks to this innovative partnership, Wicked Tango can reach consumers via Nitro’s diverse range of assets (TV programming, digital content, athlete endorsements and global touring) and engage them in new ways. For the first time, Nitro Circus toys, apparel, and gaming are coming to retailers in 2016.

For additional Nitro Circus news, exclusive behind-the-scenes content, tour updates and more, go to http://www.nitrocircus.com.

-Dan Grody, TGPR