Travis Pastrana, Nitro Circus Announce Partnership

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Big news in action sports land as TGPR client Nitro Circus has entered into a game-changing partnership with co-founder Travis Pastrana. With this milestone agreement, Pastrana is a fully sponsored Nitro Circus athlete.

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Nitro Circus now has exclusive branding rights to Pastrana’s headwear and apparel. The action sports superstar will wear a Nitro Circus-branded helmet and hat at all events and public appearances. For Pastrana, this reflects his commitment to the company he created 13 years ago and its meteoric rise. It is also a seismic shift in the action sports landscape given Pastrana’s 10-year association with Red Bull.

Backstage at Stockholm’s Tele2 Arena, prior to the first show of a highly anticipated world tour, fellow Nitro Circus co-founder Jeremy Rawle unveiled Pastrana’s new helmet. Watch the emotional presentation as well as footage of Pastrana leading the Nitro Circus crew in his new gear for the first time:

Custom designed by Santa Barbara, California artist Chris Wood, the helmet features Pastrana’s trademark plaid interspersed with the Nitro Circus throwback word mark and pearl white stars frame both sides. As Rawle likened the event to a king receiving his new crown, Pastrana savored the moment while his Nitro Circus teammates roared in approval. _MJW9367

In the coming months, fans will feel closer than ever to all of the action as Nitro Circus will launch a new consumer products’ range, including exclusive headwear and apparel designs not available at Nitro Circus Live shows. Inspired by its world-class athletes and their courageous record-breaking achievements, these street-smart and fashion-forward designs will be available at specialty retailers worldwide.

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“We can’t wait to roll out our new consumer products’ range. The headwear and apparel lines will be 100 percent in line with Nitro Circus’s brand essence,” said Peter Maule, global head of licensing for Nitro Circus. “We are also currently negotiating with several industry leading companies in gaming, toys and other sectors as we continue to seek new and innovative ways to partner with top tier organizations.”

-Dan Grody, TGPR