NBC’s presentation of the first-ever Nitro World Games featured record-breaking feats and jaw-dropping world’s first tricks, and television ratings that smashed the competition.
Nitro World Games’ Saturday night primetime broadcast on July 16 was the number one show on any network across the US with males 18-34 and young men 18-49 while garnering crossover appeal in ranking third for females in the 18-34 demographic.
The show reached an incredible 5.3 Million unique viewers, the highest of any Action Sports television show since the Winter X-Games in 2011. An event recap and highlights show will broadcast on NBCSN Thursday, July 28 at [8 PM ET / 5 PM PT].
“I’m so pumped that the first ever Nitro World Games was one of the most viewed, action sports competitions in history” says Co-Founder Travis Pastrana. Olympic snowboarder Todd Richards and skateboarding legend Tony Hawk co-hosted the broadcast with Pastrana.
More than 25,000 fans traveled from all over the world to watch the event live at Salt Lake City’s Rice-Eccles Stadium. “These numbers speak about the incredible excitement generated by our totally unique and spectacular competition format.”
#NitroWorldGames began trending quickly on social media following the start of the event and the live stream on YouTube garnered more than one million views with over 133,000 hours watched. Four million unique viewers were responsible for nearly 40 million Snapchat snap views, “so I am stoked we were able to expose the sport to a brand new audience there,” says Pastrana.
Tellem Grody PR handled the media coverage and on-site event PR for Nitro World Games. Statistics and highlights include:
-Dan Grody, TGPR