Ready, Set… Squish! Introducing Squishmallows by plush toy and gift manufacturer Kellytoy, one of the world’s most influential manufacturers and distributors of plush toys and gifts.
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Eight styles in four sizes will launch at retail in September including pink and blue penguins, purple and grey owls, a cat, fox, frog and hedgehog.
Customers who sign up for the email list at www.squishmallows.com get the first look at four special editions available later this year. The line will expand in 2018 with seasonal styles including Valentine’s Day and Easter.
“These collectible characters are as cuddly as they are cute. Not only will Squishmallows be on everyone’s ‘squishlist,’ but they will make great gifts any time of year,” says Kellytoy CEO Jonathan Kelly. “Squishy and comforting, Squishmallows make great couch pals, pillows, bedtime buddies and travel companions—take them anywhere on the go.”
Popping with personality, each Squishmallow character’s background story is detailed on its lenticular printed hangtag, a process that results in a 3D image that moves, depending on viewing angle. You’ll get to know Puff, a blue penguin who loves extra marshmallows in his cocoa. “If you like to go on adventures, Fifi the pink fox is the girl for you,” says Kelly.
The Squishmallows collectible plush toy line is available in four sizes. Clip-ons (3.5”), small (8”), medium (13”) and large (16”) sizes have a suggested retail price of $2.99, $6.99, $9.99 and $19.99, respectively. The cuddly toy line is perfect for kids, tweens, collectors and toy lovers of all ages.
The unique line is made of super soft spandex “EF” and polyester stuffing — similar to memory foam — for crazy, cuddly fun. Caring for Squishmallows is easy; give them lots of love, wash in warm water and tumble-dry on medium heat.