Yesterday marked the 20th anniversary of the Northridge earthquake in Los Angeles. This was the perfect time for us to reach out to local media about our client, the Earthquake Bag — and the media certainly bit:
FOX did two live shots with the bag displayed and crews from NBC, Telemundo, Univision, ABC were on the scene. CBS Radio and KNX News Radio attended along with the Korean Times and Korean TV. Crescenta Valley Weekly attended as well:
In partnership with the Glendale Fire Department, the Earthquake Bags were presented to media in tandem with a discussion about the Northridge quake, how to prepare for emergencies in the future and a special look at the customizable bags. If you don’t have an Earthquake Bag, this is your reminder that now is a good time to get one!
They were created by Zach and Skyler, two buddies who met in college over a shared knack for starting businesses. In 2015, they finally decided to get earthquake kits for their families in San Francisco. “We’d put it off for years, but inspiration struck after taking a 6-week emergency prep course designed around the belief that we fare better as a community if we all prepare the emergency essentials individually,” according to their website.
The Earthquake Bags were designed using a custom heavy-duty backpack and bags to be the perfect vessel in an emergency – the best combination of size, storage, weight distribution and comfort. “Plenty of strategic pockets, rugged double-thick construction, reinforced zippers, and high quality materials built to last.”
For more information, visit https://earthquakebag.me.