#TGPRclients: Five Million Squishmallows Sold

Squishmallows Stackables

TGPR client Kellytoy has a hit on their hands with Squishmallows, the super soft, comforting and collectible plush toys.

More than five million Squishmallows have been sold in just nine months. Lovable owls, lambs, bunnies, penguins, pandas, elephants and unicorns and more have found new homes—with toy lovers and collectors of all ages.

“Squishmallows are proven sellers in a toy market growing globally,” says Kellytoy CEO Jonathan Kelly. According to The NPD Group, toy industry sales grew to $20.7 billion in 2017.

Debuting in fall 2017, with eight styles in four sizes, the delightful Squishmallows have expanded with more than 50 characters and seasonal styles this year. In April, the grown-up squad was joined by the all new Squishmallows Baby line, which features nine new styles including owls, lambs, bunnies, a chick, elephant and unicorn. The new Squishmallows Stackables feature a square shape based on the classic, rounder design of the originals and is available in 10 styles including pandas, owls, foxes, cats and penguins. More must-have characters are in the pipeline for release later this year, including seasonal styles for fall and the holidays. Suggested retail prices range from $2.99 to $29.99, depending on the size and style.

Original Squishmallows

All Squishmallows characters pop with personality and have their unique background stories detailed on their hangtags. A snuggly alternative to high tech toys, Squishmallows are made of super soft polyester with a marshmallow-like texture. They are versatile, making great bedtime buddies, travel companions and even serving as a friend in times of need to help relieve stress and anxiety. Adding to their mom appeal is their easy care: simply wash in warm water and tumble-dry on medium heat.

Squishmallow Baby — Unicorn (L) and Elephant (R)

Customers who sign up for the email list at www.squishmallows.com are the first to know about new products, coupon codes for the online store, and get an exclusive opportunity to win prizes.

Squishmallows are available at high-end toy stores such as Learning Express, national retail and gift chains including Party City and online at squishmallows.com. Target will carry Squishmallows this fall and Justice will carry exclusive designs starting in October.