A Tribute to Pine Valley
About: When ABC announced its hit soap opera “All My Children” was ending after 41 years on the air, fans of the show were stunned. “A Tribute To Pine Valley” was created as a live tribute to fans. The show included All My Children stars Michael E. Knight (Tad), Walt Willey (Jackson), Cameron Mathison (Ryan), Vincent Irizarry (David), Darnell Williams (Jesse) and Jacob Young (JR). Each event had a Q&A segment and fans were then given access to a post event party with a meet & greet and autograph session.
Assignment: (TGPR) was hired to promote the events through mainstream press, print, online, TV, radio as well as an aggressive social media strategy. TGPR also oversaw the creation of a series of YouTube videos with the stars. TGPR had only two months to build a thriving community before the first “A Tribute To Pine Valley” event began.
Key Accomplishments: Major TV appearances including two cast member appearances on CNN Showbiz Tonight, Good Day NY and News 12 Long Island. Top tier radio stations across the East Coast, including WALK-FM (Long Island), WIBJ-FM (New Jersey) and KJOY-FM (Long Island) previewed and covered the events. Other outlets covering the events included: Newsday, TV Guide and Huffington Post. The events were so successful that more dates across the country were scheduled.
Social: TGPR was responsible for launching and managing a Facebook page. We oversaw rapid growth with more than 1,000 Facebook “likes” a week before the event and close to 2,000 “likes” the week following the event. Even more important than the likes was the level of engagement created in just two months, with posts often gaining hundreds of comments and likes in minutes.