Alton Brown Live – The Edible Inedible Tour
Two tours (four legs); over 90 U.S. cities
About: The Food Network star’s touring show features a pinch of comedy, talk show antics, a multimedia lecture, live music (he sings!) and a dash of “extreme” food experimentation
Assignment: Write press releases and pitches, venue and local PR coordination; generate local media coverage to help increase ticket sales
Key accomplishments: Over 100,000 tickets were sold on his first run. Generated print, online and broadcast coverage in each tour market. Over 8,000,000 targeted impressions. Highlights include the Atlanta Journal-Constitution, Zagat, NY Times, KFI-AM 640, Chicago Sun Times, Minneapolis Star Tribune, CBS, ABC, St. Louis Post-Dispatch, Tampa Bay Tribune.