Aurora World Inc.
Client since 2002
About: Aurora World, Inc. is a respected, leading manufacturer of high quality, competitively priced plush toys, dolls and gifts. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong. Aurora sells its products via a wide variety of retailers including major zoos, high-end toy stores such as FAO Schwarz, top gift and stationery chains such as Nordstrom, Hallmark and Papyrus, hospital gift shops, fine florists and specialty stores worldwide.
Assignment: Generate media coverage around the annual Toy Fair and throughout the year in key toy industry trade magazines. Award program submission and promotion. Blogger relations. Orchestrate no-fee product placements. Pitch consumer gift guides.
Key accomplishments: Tens of millions of impressions including Los Angeles Times, Miami Herald, American Baby, Parents, Family Fun Magazine, Toy Book, Gifts & Dec, Giftware News, Playthings, Baby & Kids, EDPLAY, Gift Beat, New York Times, Bloomberg Radio, VH1 Top 20, NBC, CBS, WB, MetroKids, San Diego Family, Florida Family Magazine. Featured placement in TV and film including Jurassic World (2015), The Goldbergs (ABC), CSI, Adventureland, The Lonely Bones. Multiple award wins including Parents’ Choice, Creative Child Magazine, National Parenting Center, NAPPA, Tillywig and TD Monthly. More than 500 placements on various mommy/family blogs.