LA County Human Relations Commission Media Advocacy Campaign
About: The Los Angeles County Commission on Human Relations works to develop programs that address racism, homophobia, religious prejudice, linguistic bias, anti-immigrant sentiment and other attitudes that can lead to inter-cultural tension, hate crimes and related violence.
Assignment: The Commission was awarded a grant to help its hate crime partners, among them the National Immigration Law Center, Muslim Public Affairs Council, L.A. Gay and Lesbian Center, Anti-Defamation League and many others, better their skills at approaching media and learn how to generate stories in the press. TGPR was retained by the Commission to create a series of all day workshops and noon hour brown bag lunch panels featuring reporters from various media outlets.
Key Accomplishments: A total of 10 sessions were developed with subjects ranging from “How to be better spokespeople” and “Creating interesting photos and video.” Approximately 50 hate crime partners participated in the sessions. TGPR was fortunate to draw from the ranks of knowledgeable speakers and reporters from a variety of beats from radio, television, online and print media, both local and national.