Lord of the Dance created by Michael Flatley
North American Tours Since 2002: Over 200 Cities
About: Lord of the Dance is the world’s highest grossing and most successful Irish dance show. More than 60 million people from over 60 countries have seen the show. The show has toured North America for over a decade, visiting more than 200 North American cities (many with repeat visits).
Assignment: Represent the tour in North America, write national and local press releases, PR guidelines and pitch angles, venue and local PR coordination; generate local media coverage to help increase ticket sales.
Key accomplishments: Pollstar’s Top 30, Good Morning America, Los Angeles Times, New York Times, Chicago Sun Times, Broadway World, Miami Herald, NPR Radio, ABC, NBC, CBS, FOX affiliates, San Antonio Express-News, Orange County Register,
Social Media: Helped strategize and launch a social promotion hosted through the tour’s Facebook page. “Win a Trip of a Lifetime to See Lord of the Dance on St. Patrick’s Day” ran for approximately six weeks. Over 28,000 people visited the Facebook landing page; there were more than 1,500 entries.