Los Angeles College of Music

LACMAbout: Los Angeles College of Music, based in Pasadena, CA, is a nationally accredited music college offering four year music degrees for drums, bass, guitar, vocals and music production. The college helps musicians develop connections and skills needed for a successful career in today’s music industry.
Assignment: Promote 10th anniversary (2006); generate local and national publicity for each of its music departments as well as for any partnerships and scholarship recipients; create strategy and launch and manage the college’s social media platforms.
Key accomplishments: Los Angeles Times, Time Magazine: Moneyland, Music Connection, Guitar Player Magazine, Modern Drummer, DRUM! Magazine, Rhythm Magazine, Pasadena Star News, Pasadena Now, Pasadena Weekly, Pasadena Magazine, Bass Player Magazine, Jazz Times, Mix Magazine, Recording Magazine, KFWB-AM (Los Angeles).
Social: Launched the social media ambassador program and trained employees. Built followings on Facebook, Twitter, Instagram, Google+; wrote and edited hundreds of posts for the school’s official blog (using wordpress).