Rational Therapeutics, Inc.
Client 1994 – 2012
About: Rational Therapeutics develops and provides cancer therapy recommendations that are individualized for each patient. Following the collection of living cancer cells, Rational Therapeutics performs an assay on a tumor sample to measure drug activity (sensitivity and resistance). The assay determines exactly which drug(s) will be most effective in inducing apoptosis or cancer cell death.
Assignment: TGPR provided an intensive outreach effort to healthcare providers throughout the U.S. and Canada using a multi-tiered public relations and publicity campaign. TGPR supported the founder’s clinical studies with stepped up broadcast and print outreach. Highly technical medical information was translated into easy to understand information for cancer patients and their families.
Key Accomplishments: TGPR succeeded in generating numerous medical and consumer articles and television segments. Dr. Robert Nagourney’s work was highlighted in his TEDx speech, and he was featured on the TV show EXTRA’s website as a “Life Changer.” One news magazine show generated more than 3,000 calls in a 48-hour period. Placements included ABC World News Tonight, Reuters, LA Times, CNN, Seattle Times, NY Times, Cincinnati Enquirer and USA Today. Dr. Nagourney was voted “one of the best doctors in Los Angeles” by LA Magazine. He released his first book in March 2013 called “Outliving Cancer.”