Voice for the Animals “Laugh In” Reunion
About: Voice for the Animals Foundation (VFTA) is a nonprofit devoted to empathy for animals through education, rescue, advocacy and legislation.
Assignment: TGPR was enlisted to publicize its star-studded benefit, the “7th Stand Up for the Animals Laugh In Reunion.“ It included a tribute to comic legend and animal lover Lily Tomlin at the venerable Hollywood venue The Comedy Store. The event’s centerpiece was a reunion of Tomlin’s fellow cast members from Laugh-In, the iconic sixties sketch comedy show that launched her career, as well as other greats.
Key Accomplishments: Ticket purchases soared and media nationwide picked up on the event. Highlights included: Los Angeles Times Calendar feature, Sunday Conversation feature with Lily Tomlin and its “Unleashed” animal blog; USA Today; KTLA, the CW network, Evening News; KABC-TV; ABCnews.go.com; WireImage; Getty Images; and many more.