Category Archives: Fun

Happy Holidays from TGPR

holiday card 2013Wishing all our friends, colleagues, clients and everyone a happy holiday season…here’s to a fantastic, prosperous 2014!

-Dan, TGPR

Study Predicts Southern California Will Get a Lot Hotter

By mid-century, the days the temperature is expected to exceed 95 degrees in downtown Los Angeles will triple and quadruple in portions of the San Fernando Valley and could be even worse in the High Desert, according to a new study at UCLA. Researcher Alex Hall lead the study by UCLA’s Institute of the Environment and Sustainability but failed to predict temperatures this hot. ABC must have some amazing air conditioning.

-Susan, TGPR

Food PR People Love To Love

Mr. Cheetah

Apparently public relations professionals have an appetite for more than Twitter, checks from clients, fast cars and reporter hugs.  It turns out that the average PR girl and guy have secret food cravings that TGPR uncovered in a recent research project.  After revealing my crack cocaine choice of food – Cheetos – our colleagues divulged some of their secret tasty vices.  While chocolate led the pack (followed lovingly by Cheetos), there were some other top “cuisines” as well:

  • Hunk of blue cheese and loaf of hand-crafted bread
  • Nutella straight out of the jar
  • Sushi from Kiwami in Studio City (apparently this person actually got DTs after a week without it)
  • Sour Patch Kids
  • Hot and sour soup
  • Egg McMuffins

Quite the variety of food, indeed, secreted at the office in brown paper bags or stuffed in the couch cushions at home.  I’m sure these can be topped, so share your secret food with us, and the winner will get a cool little prize from TGPR.

-Susan, TGPR

Patience Required For These Facebook Personalities

Facebook is like the glory days of Usenet Newsgroups in the mid-90s except instead of a computer geek chattering class it’s 850 million humans, and some pets. It was like your favorite band’s message board or the digital camera help discussion forum opened the floodgates to middle America. That’s Facebook today. And if you log enough administrator hours, you’ll notice certain personalities will require your best attempts at patience. Just remember you are representing brands…and to always think before you speak (reply).

1)  “Come To My City” – If you’ve ever posted news on a brand page about an event in a particular city or a tour, you have encountered Come to My City guy. With each event post, the same person will encourage you to “Come to Iowa!!!!” etc etc. Sometimes you want to celebrate location-specific events with the whole community but with that, your photo or video post to an entire worldwide audience means you’ll be sure to see the: “Don’t tease us!!! We want it in our town!!!” comment. Patience is a virtue not often found on Facebook so be sure to have responses prepared.

2)  “Negative Nancy” – You post a photo of a new product or offering and most Facebookers are loving it. Then someone decides to suck the enthusiasm out of the thread with “Lets not jump to conclusions – I’m going to wait until I have the product in my hand before I join in all this awesome, due praise.”

3) “Inappropriateness” – All your Facebook fans are having a fun time commenting on your latest post. But then comes the person who posts the inappropriate link, swear word or tells an off-color joke. It usually results in bringing the conversation to a standstill — like a Facebook “record scratch” pausing the party. Be sure to address the person acting inappropriately to assure those in your community that a moderator is present.

4) “Letter Writer” - Might sometimes be called the “Let’s Start A Campaign Person.” They turn every status update into a reason to organize and make a change. The whole world is always against them. All you tried to do was post a fill in the blank update on Facebook and they took it as if you were stripping them of all civil liberties. Never underestimate the injustice you are causing them by your daily social media updates.

5) “Know It All” – This commenter is always the first to answer a trivia question or any kind of contest. They tend to get the correct answer within a few seconds of the post being up. Equally, anytime you post ANYTHING, they  “already heard about it”, or “saw this online last week.” Were sure you know the type.

BONUS: “First” Person - for some reason, folks love to claim first comment and they’ll make it known by not commenting about the content, but simply saying “First”. Thanks for your valuable input! LOL.

There you have it Facebook administrators. What other personalities have you encountered on FB?

-Andy and Dan, TGPR

April Fools’ Day Pranks by Brands

Who doesn’t love April Fools’ Day?

  • …your younger brother stealing all your shoes
  • …dad telling you it’s snowing outside on a sunny Southern California morning
  • …your best friend telling you he’s joining a monastery in Budapest
  • …your girlfriend breaking up with you. OK that one isn’t so funny but all the rest are!

But were you expecting to be pranked by your local business or conglomerate, multinational corporations? Boy have things changed! Maybe its the social media revolution, or the internet revolution, or just the YouTube “Gotcha!” generation but here come the brands. Just watch your Twitter feed April 1st (It’s a Sunday this year which should make things interesting) for prank after prank after prank. We wanted to highlight a few of our favorites over the years. Dan is paranoid about brand April Fool’s Day pranks so we’ll see if they get him this year!

STARBUCKS

We absolutely LOVED what Starbucks did! How about a “Plenta” or “Micra” size to kick off your day? The accompanying photo was hilarious as well! Some days it feels like we need a “Plenta” size to get us through the day.

EXPEDIA

As self-proclaimed Space nuts we were actually pretty excited when we logged onto Expedia on April 1st and saw them offering Mars Vacations! It was like all the Ray Bradbury we had read in our youth came true — we could go to Mars!

THE GUARDIAN NEWSPAPER

Leave it to the Brits to be so ahead of the times! Back in April 2009, the UK Guardian newspaper declared that print was dead and they were moving to Twitter! What a brilliant use of connecting your brand to something new and hip with the use of an April fools joke. Little did they know how much journalism is centered around Twitter these days.

There you have it! Just a sampling of some of the great pranks over the years. Is your company going to get in on the April Fools mix this year? If so, let us know! But make sure to comment before next week, when we turn this blog into a Turnip cultivation website.

Just kidding…April Fools!

-Andy, TGPR

new iPad = iPad 2 > iPad 1?

LOVE my MacBook Pro. This machine can change lives! But, never really launched myself into the world of iPhone or iPad, mostly because the basic “need” wasn’t there. Not anymore, especially with the new iPad on its way and yes! This means a $100 drop in price for the iPad 2. I have decided the 2 will feel new enough and serve its purpose. But should a potential buyer like me be worried about the infographic highlighting the breakage report from SquareTrade (Mashable covered with a headline that reads: “Why the iPad 2 is far more likely to break than the original…”).

The thinner iPad 2’s glass is actually exposed slightly above the bevel, thus leaving it unprotected. But guess what, not going to worry about that. You get a case and aim to avoid dropping one’s smartphone, computer or tablet right? Here’s to NO accidental damage and a beautiful shiny new iPad in my future.

-Dan, TGPR