Category Archives: Fun

Happy Holidays from TGPR

holiday card 2013Wishing all our friends, colleagues, clients and everyone a happy holiday season…here’s to a fantastic, prosperous 2014!

-Dan, TGPR

Study Predicts Southern California Will Get a Lot Hotter

By mid-century, the days the temperature is expected to exceed 95 degrees in downtown Los Angeles will triple and quadruple in portions of the San Fernando Valley and could be even worse in the High Desert, according to a new study at UCLA. Researcher Alex Hall lead the study by UCLA’s Institute of the Environment and Sustainability but failed to predict temperatures this hot. ABC must have some amazing air conditioning.

-Susan, TGPR

Food PR People Love To Love

Mr. Cheetah

Apparently public relations professionals have an appetite for more than Twitter, checks from clients, fast cars and reporter hugs.  It turns out that the average PR girl and guy have secret food cravings that TGPR uncovered in a recent research project.  After revealing my crack cocaine choice of food – Cheetos – our colleagues divulged some of their secret tasty vices.  While chocolate led the pack (followed lovingly by Cheetos), there were some other top “cuisines” as well:

  • Hunk of blue cheese and loaf of hand-crafted bread
  • Nutella straight out of the jar
  • Sushi from Kiwami in Studio City (apparently this person actually got DTs after a week without it)
  • Sour Patch Kids
  • Hot and sour soup
  • Egg McMuffins

Quite the variety of food, indeed, secreted at the office in brown paper bags or stuffed in the couch cushions at home.  I’m sure these can be topped, so share your secret food with us, and the winner will get a cool little prize from TGPR.

-Susan, TGPR

Patience Required For These Facebook Personalities

Facebook is like the glory days of Usenet Newsgroups in the mid-90s except instead of a computer geek chattering class it’s 850 million humans, and some pets. It was like your favorite band’s message board or the digital camera help discussion forum opened the floodgates to middle America. That’s Facebook today. And if you log enough administrator hours, you’ll notice certain personalities will require your best attempts at patience. Just remember you are representing brands…and to always think before you speak (reply).

1)  “Come To My City” – If you’ve ever posted news on a brand page about an event in a particular city or a tour, you have encountered Come to My City guy. With each event post, the same person will encourage you to “Come to Iowa!!!!” etc etc. Sometimes you want to celebrate location-specific events with the whole community but with that, your photo or video post to an entire worldwide audience means you’ll be sure to see the: “Don’t tease us!!! We want it in our town!!!” comment. Patience is a virtue not often found on Facebook so be sure to have responses prepared.

2)  “Negative Nancy” – You post a photo of a new product or offering and most Facebookers are loving it. Then someone decides to suck the enthusiasm out of the thread with “Lets not jump to conclusions – I’m going to wait until I have the product in my hand before I join in all this awesome, due praise.”

3) “Inappropriateness” – All your Facebook fans are having a fun time commenting on your latest post. But then comes the person who posts the inappropriate link, swear word or tells an off-color joke. It usually results in bringing the conversation to a standstill — like a Facebook “record scratch” pausing the party. Be sure to address the person acting inappropriately to assure those in your community that a moderator is present.

4) “Letter Writer” - Might sometimes be called the “Let’s Start A Campaign Person.” They turn every status update into a reason to organize and make a change. The whole world is always against them. All you tried to do was post a fill in the blank update on Facebook and they took it as if you were stripping them of all civil liberties. Never underestimate the injustice you are causing them by your daily social media updates.

5) “Know It All” – This commenter is always the first to answer a trivia question or any kind of contest. They tend to get the correct answer within a few seconds of the post being up. Equally, anytime you post ANYTHING, they  “already heard about it”, or “saw this online last week.” Were sure you know the type.

BONUS: “First” Person - for some reason, folks love to claim first comment and they’ll make it known by not commenting about the content, but simply saying “First”. Thanks for your valuable input! LOL.

There you have it Facebook administrators. What other personalities have you encountered on FB?

-Andy and Dan, TGPR