Social Media Primer for Physicians Webinar Features Instructor Susan Tellem
Malibu – September 18, 2013 – Susan Tellem, APR, RN, BSN, a partner with Tellem Grody PR, Inc. (TGPR) in Los Angeles, will be the featured instructor in an upcoming Ragan’s Health Care Communications News webinar, “Social Media Primer for Physicians.” The webinar will be held Thursday, September 26th, from 2pm to 3:15 pm (CDT). Register online here. According to Tellem:
When the Mayo Clinic launched its ‘Social Media Residency’ program, it became clear that doctors are finally beginning to see the value of social platforms. Doctors who have still not embraced the use of Facebook, Twitter and other social tools will learn the true practice building and patient education value of social media during this webinar.
The webinar features lessons for physicians including:
- How to launch promotions and contests on Facebook
- How to identify and interact with influential journalists on Twitter
- How to blog; have fun and attract new patients
- Multi”social”media: using photos and videos (e.g.: before-and-after pictures of surgeries) on Facebook, Twitter and Pinterest
Whether you’re in PR or marketing, in-house or at an agency, a private-practice physician embarking on a social program or a manager in charge of a health care nonprofit with staff physicians, this 75-minute webinar, will help everyone get started in social media. “You’ll learn the newest ideas and trends for social media in the health care industry, how to launch a targeted health initiative, how to monitor and measure results, how to increase your doctors’ social confidence and how to overcome your physicians’ urge to say, ‘I don’t have time for social media,’” Tellem said.
For more information, call 310-313-3444 x1, email Susan or tweet @susantellem.