Category Archives: social media

Susan Tellem Webinar for Physicians

PRESS RELEASE:

Social Media Primer for Physicians Webinar Features Instructor Susan Tellem

Malibu – September 18, 2013 – Susan Tellem, APR, RN, BSN, a partner with Tellem Grody PR, Inc. (TGPR) in Los Angeles, will be the featured instructor in an upcoming Ragan’s Health Care Communications News webinar, “Social Media Primer for Physicians.”  The webinar will be held Thursday, September 26th, from 2pm to 3:15 pm (CDT). Register online here. According to Tellem:

When the Mayo Clinic launched its ‘Social Media Residency’ program, it became clear that doctors are finally beginning to see the value of social platforms. Doctors who have still not embraced the use of Facebook, Twitter and other social tools will learn the true practice building and patient education value of social media during this webinar.

The webinar features lessons for physicians including:

  • How to launch promotions and contests on Facebook
  • How to identify and interact with influential journalists on Twitter
  • How to blog; have fun and attract new patients
  • Multi”social”media: using photos and videos (e.g.: before-and-after pictures of surgeries) on Facebook, Twitter and Pinterest

Whether you’re in PR or marketing, in-house or at an agency, a private-practice physician embarking on a social program or a manager in charge of a health care nonprofit with staff physicians, this 75-minute webinar, will help everyone get started in social media. “You’ll learn the newest ideas and trends for social media in the health care industry, how to launch a targeted health initiative, how to monitor and measure results, how to increase your doctors’ social confidence and how to overcome your physicians’ urge to say, ‘I don’t have time for social media,’” Tellem said.

For more information, call 310-313-3444 x1, email Susan or tweet @susantellem.

The Past and Future of Food Safety Communications

Feet_lettuceTGPR Partner Susan Tellem’s recent article for the Holmes Report reflects on the past 10 years of Food Safety Communications as well as where we’re heading in the next 10 years.

When we launched our Food Issues Group with Jeff Nelken in 2003, gluten was not a household name and Friendster was the fast growing social networking site (the first to attain over one million members). But with the wider adoption of Myspace, Facebook and eventually Twitter, it became clear social media would play a more fundamental role in how we communicated food safety issues. But with that, we also found inaccurate information that creates unwarranted panic.

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So what is the future of food safety? Nelken provides us with a list in the above mentioned Holmes article as well (link below). Is it a shortage in seafood species? The rise of super allergies or maybe counterfeit foods? Read the full list here:

http://www.holmesreport.com/opinion-info/13875/Food-Safety-Communications-10-Years-Makes-A-World-Of-Difference.aspx

-Dan, TGPR

World Turtle Day a Success!

pakistan - save the turtle

World Turtle Day was a huge success around the globe! Media outlets big and small, blogs/social media were abuzz about the day launched by our own Susan Tellem and her American Tortoise Rescue.  Even BuzzFeed got in on the action!

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A majority of online conversations (70%) originated from the US and UK, but we are seeing signs of growth of World Turtle Day observance elsewhere with Canada, Japan, Australia and others showing their support. Check out the group from Pakistan (pictured above)!

We saw over 2,100 new likes on the World Turtle Day Facebook page and roughly 30,000,000 impressions on social media for “world turtle day” or the hashtag #worldturtleday.

We can’t wait for next year — we’re already brainstorming outreach ideas and contests!

-Dan, TGPR

Happy World Turtle Day!

worldturtle9 with hashtag

Fun fact: TGPR Partner Susan Tellem is also founder of American Tortoise Rescue. In 2000, she and husband Marshall Thompson launched World Turtle Day, May 23, as an annual observance to celebrate the wonderful creatures and bring attention to disappearing habitats worldwide. The world is abuzz today, especially on social networks including Twitter. Additionally, Groupon launched a dedicated donation campaign for American Tortoise Rescue this morning — if you’d like to donate $10, please visit this link!

Also, Happy Birthday ST!

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-Dan, TGPR

Ghostwriting for Social Media – Why You Need an Agency

ghost + writing = yeah, that was too easy.

ghost + writing = yeah, that was too easy.

If you have ever used a public relations agency, you probably got press releases and a press kit out of the experience.  Based on what the agency learned about your company, the staff was able to draft documents that reflected your mission and your vision.  The agency knew enough about you to write on your behalf using your “voice.”

That brings us to social media.  A complaint we hear so often from prospects and our own clients is, “I just don’t have interest or time to write blog posts or update Twitter, Facebook, Pinterest etc. etc.” – the list goes on.

Bingo.  The same smart ghostwriting that went into your corporate press materials is available to keep your brand in front of the million of eyeballs on the web.  Once an agency knows your  philosophy, which is the first step in getting to know a client, they will easily be able to translate those corporate messages into more humanized posts and interactions for social media. We represent a brand by telling its story in pithy educational blog posts, 140 character tweets and photos and videos on Facebook that make followers want to come back for more.

Our goal is to spend about six months setting up channels while learning about your audience and its habits. We’ll develop strategies, identify your ambassadors and influencers and set your team up for success. At that point it is often smart for a client to hire someone in house to keep the momentum going. We’ll prepare them for the ever-changing road map of social media so they can drive results home.

-Susan, TGPR