Tag Archives: Aurora

TGPR Launches YooHoo & Friends Social Promo

Posted on October 12, 2012 | Leave a comment

We’ve launched a social promotion for our client Aurora’s best selling brand, YooHoo & Friends. For the first time ever, fans of the best selling toy line (over 22 million sold) have a one-of-a-kind opportunity to help design the next special edition YooHoo. Hosted on the official YooHoo & Friends Facebook page, the contest asks contestants to download a predesigned template of line art. Then, either by drawing or using a computer program (e.g.: Photoshop) contestants design their entries for consideration in an all new YooHoo dinosaur line to hit shelves in April 2013. Bonus: the winning design will be made into a special edition YooHoo to debut at Toy Fair 2013. To enter, please visit the official Facebook page at http://facebook.com/yoohoofanpage.

Here are examples of just a few of the entries so far:

If you are interested in running a social promotion, we can help. They are great for crowd sourcing, increasing viral reach and exposure, collecting user information and most importantly — they are fun and entertaining for your fans.

Our social promo platform runs on Facebook, your website or as a standalone website for example and we can host photo, video, audio, text or mixed entries (which can be judged or voted on by other users). For more information, contact me at dan at tellemgrodypr dot com or give us a call at 310-313-3444.

-Dan, TGPR

→ Leave a comment

Posted in Client News, social media

Tagged , , , , ,

It’s Lamb Chop (on tour!)

Posted on July 28, 2010 | Leave a comment

Our friend Mallory Lewis (daughter of the beloved children’s entertainer Shari Lewis) is deeply involved in children’s entertainment and following her mother’s passing in 1998, Lewis began appearing with Lamb Chop at live and televised events all over the world. Besides entertaining hundreds of thousands of families over the years, Mallory and Lamb Chop have organized four women’s world record skydiving events, such as Jump for the Cause (we worked this event in 2009, and “the” event photo went on to become one of Sports Illustrated’s “photos of the year”). Together, Mally and Lamb Chop have raised close to two million dollars for breast cancer research (jumpforthecause.com).

We’ve teamed up with Mallory again to help promote her upcoming State Fair tour. Check out her and Lamb Chop charming Columbus Ohio via Good Day Columbus:

Mally and Lamb Chop on Good Day Columbus

Below is the schedule and please check out http://lambchop.tv for updates and news from Mallory and Lamb Chop.

July 28th – August 1st

OHIO STATE FAIR Gazebo Stage: 3:30pm, 6:00pm and 8:00pm

August 5th – 7th

WISCONSIN STATE FAIR

Aug. 5th – WEAC Family Variety Stage, 4pm, 5pm & 6pm

Aug. 6th – WEAC Family Variety Stage, 11am, 12pm & 1pm

Aug. 7th – WEAC Family Variety Stage, 3pm

August 12th – 22nd

IOWA STATE FAIR 12:00pm, 2:00pm and 4:00pm

Ever wanted your own Lamb Chop puppet? Have no fear, Aurora makes the puppets which are available online (Mallory not included!):

-Dan TWW

Share

→ Leave a comment

Posted in Client News, Entertainment, Fun, Plush Toys & Gifts

Tagged , , , , , , , , , , , , , ,

Jury Trial Date Set for YooHoo & Friends Copyright Case

Posted on April 6, 2010 | 3 Comments

We don’t like lawsuits…and unfortunately Aurora is in a heated battle to protect the identity of its top selling brand YooHoo & Friends. Ty, who most people know because of Beanie Babies, is the alleged culprit, releasing a line called Beanie Boos, which oddly enough resemble Aurora’s YH&F. Not cool Ty! Dan snapped these photos in an L.A. Aahs location:

Beanie Boos at Aahs with YooHoos on the same rack.

Confusing for the customer at retail…and then check out the logo and photo comparisons:

even the BB logo is strikingly similar to the original logo for YH&F

Here’s the info from the press release:

PICO RIVERA, Calif.–(BUSINESS WIRE)–Aurora World, Inc., a toy and gift manufacturer that filed a federal copyright lawsuit against competitor Ty, Inc. alleging that Ty’s Beanie Boos™ infringe on YooHoo & Friends™, has announced that the court has set January 18, 2011 as the trial date in that lawsuit (a photo comparing the two product lines is availablehere). A pretrial conference is scheduled to take place on December 20, 2010.

It’s a story of David vs. Goliath in the making and we will be keeping a very close eye on this one.

Share

→ 3 Comments

Posted in Client News, Consumer Watch, Kids and Family, Plush Toys & Gifts

Tagged , , , , , , ,

Retailers GaGa For Aurora’s New Plush Lines

Posted on March 18, 2010 | Leave a comment

Did you know Aurora World Inc., most known for its YooHoo & Friends plush toys, releases six catalogs every year — spanning more than 3,000 products that cover just about every conceivable market segment? Most of the company’s award winning products come from its lines geared towards the babies, infants and toddlers in our lives.

We’ve just announced two brand new lines that took the Winter gift shows by storm (just like the East Coast snow-icanes!). Retailers are ordering entire lines from Aurora; most likely because the toy and gift manufacturer entices retail customers (that buy entire “collections”) with strong incentive programs.

Take a gander at these great product lines:

Jungle Babies -- Rattle Assortment ($4.99 each)

Jungle Babies come in a variety of styles including soft sculpture plush (10”, MSRP: $11.99), hanging picture frames (13”, MSRP: $9.99), adorable rattles (5”, MSRP: $4.99), blankees (14.5”x14.5”, MSRP: $9.99) and boy or girl room banners (42”, MSRP: $11.99). The plush, rattles and blankees are available in four styles including two elephants (for boy or girl), a monkey and giraffe.

Aurora’s Fleecy Friends fabric is ultra soft and the animals feature beans in their feet so they stand up without falling. From the company:

Made from supple plush and feature wonderful detailing like gingham insets, plush noses and embroidered accents. The body styles were designed to have a ‘carry-me-around’ appeal.

Fleecy Friends: mega-cute plush for your cutie

Fleecy Friends include pink and blue bears in two sizes (10” and 14”, MSRP: $11.99 and $15.99 respectively) as well as pink and blue puppies or bunnies (10”, MSRP: $11.99). “PJ Bears” in blue or pink (15”, $20.99) have a zipper in the back so mom or dad can keep baby’s pajamas/clothing inside while on the go. Rounding out the line is an assortment of bear, bunny and puppy rattles; each is available in pink or blue (6.5”, MSRP: $6.99).

Our personal favorites? These PJ Bears in pink or baby blue (a handy pouch for baby’s pajamas):

Share

→ Leave a comment

Posted in Client News, Kids and Family, Plush Toys & Gifts

Tagged , , , , , , , , , , ,

Moms Love Aurora’s YooHoo & Friends

Posted on January 6, 2010 | 2 Comments

We’re excited to show you Aurora’s newest YooHoo & Friends for 2010. Moms across the country are ecstatic about the award winning manufacturer’s cuddly creatures which are based on endangered species — 40 plus mom bloggers posted their raving reviews in December alone…watch out Zhu-Zhu pets!

YooHoo & Friends™ line is the company’s best selling plush toy category and includes more than 50 variations available at retail with a variety of sizes and themes (i.e.: Valentine’s, Spring/Easter, Halloween, Holidays, Birthdays, Graduation).  Aurora will introduce many new YooHoo & Friends throughout the year but look for the Beaver, Yellow Tiger, Jaban Rhinoceros and Japanese Macque (five and eight inches) to kick off 2010 introductions.  They join the Scarlet Macaw, Barbary Lion, Iberian Lynx, Platypus and a host of other characters.

The whimsical YooHoo & Friends inspired the launch of www.yoohoofriends.com, the corresponding free, interactive “virtual world” geared to kids from five to 12 years old. The web site makes learning fun and teaches kids about endangered animals in their natural habitats from all over the world. The website does not require activation codes. Site users can play games, watch previews for the upcoming YooHoo animations, adopt and raise YooHoo & Friends, and learn about each endangered animal.

Awww, check out the Birthday YooHoo & Friends! Visit this link to check out and buy your faves.

Share

→ 2 Comments

Posted in Client News, Fun, Kids and Family, Plush Toys & Gifts

Tagged , , , , ,