Tag Archives: Crisis

Food Issues Group – 10 Year Anniversary

Posted on April 23, 2013 | Leave a comment

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Ten years ago, our agency partnered with Jeff Nelken, M.A., RD (retired) to launch Food Issues Group (FIG), which offers food safety training for restaurants, food defense education, litigation support and Hazard Analysis and Critical Control Points (HACCP) plan development. Nelken, an experienced professional in all aspects of food safety and inspection, added another dimension to our crisis and health care practices. Today the FIG services restaurants, theme parks, casinos, corporate cafeterias, schools, manufacturers and distributors. From Susan Tellem, partner at TGPR:

During the past 10 years, much has changed in the food safety world.  With the advent of social media, word about recalls and food poisoning can spread quickly and efficiently.  Social media can also trigger a crisis for a food supplier.  News gets out in five minutes where it used to take five days, so crisis management help is critical.  We’ve helped restaurants, food distributors and other entities protect both consumers and their brands.

For more information, give us a call at 310-313-3444 or shoot an email to susan [at] tellemgrodypr (don’t forget the .com!) :)

-Dan, TGPR

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Posted in Crisis, Food Issues Group, PR and Marketing, Restaurants, safety

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Pope Resignation and Vatican PR, Continued

Posted on March 1, 2013 | 1 Comment

ex benedictAs a follow up to an article TGPR partner Susan Tellem published earlier this week on CommPRO.biz, she was invited back to talk about the PR related to the Pope’s resignation. If you are living under a rock, the Pope traded in his red slippers yesterday and became the first pope in 600 years to retire from office. So what are the PR implications and what do we expect now? As we say in crisis management, it’s not over until it’s over. Read the full article here: http://www.commpro.biz/public-relations/pope-resigns-but-its-not-over-til-its-over/#.UTEDuuuw1g9

-Dan, TGPR   

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Posted in Crisis, PR and Marketing

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Crisis Tips for the Vatican

Crisis Tips for the Vatican

TGPR’s Susan Tellem served on the media team for Pope John Paul II’s visit to Los Angeles and did PR for the world’s largest collection of Vatican art and historical objects. She is also the queen of crisis management here at the agency and her new article, “4 crisis PR tips for the Vatican,” was featured on PR Daily’s Europe edition yesterday. Read the full story here: http://bit.ly/VXDLGI

-Dan, TGPR

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Posted on February 14, 2013 in Crisis, PR and Marketing

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How to Handle Social Media Slip Ups

Posted on August 30, 2012 | 1 Comment

Investor’s Business Daily recently asked me for advice about how businesses can handle cringe-worthy social media mistakes. The article brings together various PR pros and CEOs to offer their suggestions on the topic.

Before you click away and read the article, remember that while your business, its employees, thoughts and messages are now visible to the public, it’s ok to make a “mistake”.  So when this happens, the next best thing to do is acknowledge it and be honest and open with your community.

If you’ve built an engaged following online, they will step in to support you during good times and bad. There will always be troublemakers, naysayers, complainers, haters and they like trying to make things worse than they are — businesses tend to hyper focus on them. It’s lack of communication that drives the fans using social media crazy.

If certain conversations do get out of hand, navigate the conversation to an offline email or phone call and handle it that way. As with all things PR, have a crisis plan in place. Here’s a quick summary of points:

  • Pay the toll
  • Cement your base
  • Simmer down
  • Admit the stumble
  • Line up
  • Take off your jacket
  • Shift
  • Laugh tactfully
  • Keep talking
  • Read the article

-Dan, TGPR

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Posted in Crisis, PR and Marketing, social media

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Learn How to Apologize (@celebboutique)

Posted on July 20, 2012 | Leave a comment

Be careful what you tweet for. Twitter is beautiful because it gives you the opportunity to actually think before you speak. Unfortunately, not everyone takes advantage. See @celebboutique for example, who jumped right into the social media spotlight today, pulling an amateur move by trying to capitalize on a trending topic. Too bad for them #Aurora was discussing this morning’s shooting tragedy in Aurora, Colorado (not their silly, overpriced Kim Kardashian inspired bag). Not only did CB pull a Kenneth Cole, they placed blame on an overseas PR agency who was “UNAWARE” of the tragedy.

I was just talking about the topic of social media mistakes with a business trade reporter (and of course will share the story when it publishes). When will businesses (no matter the size) using social media learn to publicly accept you did something wrong or made a mistake, take the blame, apologize and move on? Take a cue from TV networks — if you end up saying something stupid (Brian Ross) take the blame, apologize and move on.

No one needs to be fired. No one needs administrative leave. It’s twitter, and although every tweet is stored in the Library of Congress, it’s not the end of the world. But by making excuses and continuing to address it, you are adding fuel to the fire and people will be asking for your head in no time:

-Dan, TGPR

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Posted in Business, Crisis, social media, Twitter

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