If you have ever used a public relations agency, you probably got press releases and a press kit out of the experience. Based on what the agency learned about your company, the staff was able to draft documents that reflected your mission and your vision. The agency knew enough about you to write on your behalf using your “voice.”
That brings us to social media. A complaint we hear so often from prospects and our own clients is, “I just don’t have interest or time to write blog posts or update Twitter, Facebook, Pinterest etc. etc.” – the list goes on.
Bingo. The same smart ghostwriting that went into your corporate press materials is available to keep your brand in front of the million of eyeballs on the web. Once an agency knows your philosophy, which is the first step in getting to know a client, they will easily be able to translate those corporate messages into more humanized posts and interactions for social media. We represent a brand by telling its story in pithy educational blog posts, 140 character tweets and photos and videos on Facebook that make followers want to come back for more.
Our goal is to spend about six months setting up channels while learning about your audience and its habits. We’ll develop strategies, identify your ambassadors and influencers and set your team up for success. At that point it is often smart for a client to hire someone in house to keep the momentum going. We’ll prepare them for the ever-changing road map of social media so they can drive results home.