Tag Archives: food

Food PR People Love To Love

Posted on April 5, 2012 | Leave a comment

Mr. Cheetah

Apparently public relations professionals have an appetite for more than Twitter, checks from clients, fast cars and reporter hugs.  It turns out that the average PR girl and guy have secret food cravings that TGPR uncovered in a recent research project.  After revealing my crack cocaine choice of food – Cheetos – our colleagues divulged some of their secret tasty vices.  While chocolate led the pack (followed lovingly by Cheetos), there were some other top “cuisines” as well:

  • Hunk of blue cheese and loaf of hand-crafted bread
  • Nutella straight out of the jar
  • Sushi from Kiwami in Studio City (apparently this person actually got DTs after a week without it)
  • Sour Patch Kids
  • Hot and sour soup
  • Egg McMuffins

Quite the variety of food, indeed, secreted at the office in brown paper bags or stuffed in the couch cushions at home.  I’m sure these can be topped, so share your secret food with us, and the winner will get a cool little prize from TGPR.

-Susan, TGPR

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Posted in Fun, PR and Marketing

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5 Tips: Increase Restaurant Group Sales

Posted on December 15, 2011 | 1 Comment

Have a restaurant?  Group sales are bread and butter to increasing customers.  Here are five tips on how to increase group sales.

1.    Implement direct contact with meeting and convention planners, travel agents (US and Italian/European) and others who arrange for people to come to your city on business or pleasure.

2.    Special events are a focused way of attracting members of a specific target audience.  For instance, a “college night” or an “Italian night” will bring out members of those groups.

3.    Charities are the key that unlock the heart and soul of a city.  The restaurant should invite civic groups like Little League, Girl Scouts, animal charities, health charities, etc.  Giving a nonprofit discount helps too.

4.    Reaching the business community is vitally important.  Company meetings can be promoted in the company’s own internal and external media (newsletters, e-zines, websites, etc.).  These events include Chamber of Commerce events and business “conference” hosting.

5.    Hold a wine tasting and invite new business owners in town to showcase the restaurant.

Are there any other tips you recommend that we could add to this list?

-Susan, TGPR

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Posted in Business, Restaurants, Tips

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10 Tips To Grow Business For Your Restaurant

Posted on November 18, 2009 | Leave a comment

So you opened a restaurant…now what? In 2003, Tellem Worldwide created the Food Issues Group (FIG) to offer consumer education, crisis preparedness and management, food safety training for restaurants, food, beverages and bioterrorism education, and Hazard Analysis and Critical Control Points (HACCP) plan development. The FIG team put together ten tips for restaurant owners to increase exposure and foot traffic. Have something to add to the list? Leave it in the comment section!

  • Announce all news and updates via a press release to food reporters i.e.: new chef; new dish; new hours; new web site; anything new gets your name out there.
  • Educate yourself about social media and utilize it. Listen to feedback from customers and fans. Create a Facebook fan page or Twitter account for example and promote exclusive offers to fans and followers. Ask for recipe suggestions and favorite flavors or dishes. Encourage customers to review on Yelp, Opentable, and Google reviews etc.
  • Identify your USP – Unique Selling Proposition – what makes your restaurant different from any other in the city – then use it!
  • Check with museums, art centers and theaters to see where their support groups meet – invite them to meet at your place.
  • Advertise on themed web sites – like Italian ones, German ones, etc. Utilize micro-targeting advertisements on social networks like Facebook.
  • If a reviewer could mention anything negative about your restaurant, what would it be?  Now take steps to change it!
  • Work with convention centers – most publish a guide to local restaurants for those coming from out of town.
  • Tie in with specific country tour groups.  If you are Italian, for example, tie in with Italian tour groups – they are sure to miss home cooking.
  • Get a booth at your local farmer’s market and give away bite size tastes of food for free – these booths are so cheap and fun!

If it’s in the budget, hire a PR agency or publicist and let them get to work promoting your business to target audiences and potential customers and watch your sales flourish!

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Posted in PR and Marketing

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