Our TGPR Queen, Susan Tellem got a nice slice of this Dear Gracie column from our friends over at ProfNet. The following question was posed:
How do I get my name on the radar of conferences, trade shows, workshops, etc.? Is this a good way to supplement income? What can I expect?
Our advice: To pitch a speaker, create a “sales package with sizzle.” This should include six key components:
- Introduction. Provide a brief description of the speaker and what makes him or her so dynamic.
- List of Topics. Briefly summarize the subjects the speaker can discuss. Topics should cater to different audiences: consumers and the public, executives and administrators, industry professionals, etc.
- Press Kit. A full electronic press kit.
- Speaker Sheet. Condense the bio information, fees and suggested topics onto a single page.
- Testimonials. If the speaker has previous experience, provide audience or group testimonials.
- Media Clips. Provide prior press coverage of the speaker with links or PDFs, including any broadcast appearances.
For the rest of the column with answers from other PR experts, click here.
By mid-century, the days the temperature is expected to exceed 95 degrees in downtown Los Angeles will triple and quadruple in portions of the San Fernando Valley and could be even worse in the High Desert, according to a new study at UCLA. Researcher Alex Hall lead the study by UCLA’s Institute of the Environment and Sustainability but failed to predict temperatures this hot. ABC must have some amazing air conditioning.
My popcorn is gone – for now. @TheGroveLA and @rickcarusoLA have gone quiet amongst the Twitter rage regarding Tuesday night’s tweet banning Manny Pacquiao from the famous “shopping and entertainment resort”:
Every business of “influence” should carefully follow stories just like this. The Grove took a stance against a professional boxer whose beliefs aren’t in line with its own.
My first thought is…how do the shop owners that pay very good money for retail space feel about the Grove taking this stance on their behalf? While it’s in The Grove’s right to ban whomever they want, this tweet was a bad idea, much like not buttering my popcorn. Apparently, the decision was also made based on inaccurate quotations.
I can equate this very tweet to a band hitting the stage in front of 10s of thousands of fans, and before launching into a hit song, the singer starts talking politics. You have fans tens of thousands of fans, but it’s guaranteed that not everyone will agree with your views. And with those statements, you’ve risked alienating your fans/customers which the Grove has done whether they realize it or not — with one simple tweet that will be in ink forever. The Grove faces tough questions from current and potential customers now:
Did they base this decision on a story from the National Conservative Examiner? Why would they not ban boxer Floyd Mayweather, convicted of beating women? Are Christians banned? And the popular one, if you’re for tolerance then why are you being intolerant to Manny’s views?
Lol’ing at some folks tweeting that true Angelenos don’t even go to the Grove.
The fantastic news for The Grove is social media has a short attention span and horrible memory. So, @thegroveLA. Was the tweet worth it?