Tag Archives: social

PR Pros Must Know Social!

Posted on September 6, 2012 | Leave a comment

It’s true. If you are blowing off learning the ins and outs of social — that will ultimately help your client become a successful social business — then you might as well join the dinosaurs and call yourself extinct. I was quoted over at Paradigm Staffing’s blog in a recent article called “6 Reasons a PR Pro Needs to Know Social Media.” The article claims if you haven’t used social media on behalf of a company, then you aren’t qualified for most PR jobs requiring social media expertise. What’s one reason you need to know social?

PR people need to be able to monitor mentions of clients and brands around the world and engage with those customers through relevant conversation.

And that’s just one example why we partnered with Meltwater earlier this year to offer our clients social media monitoring (along with promotion and engagement features — all the tools that allow us to cater to a client’s specific social business needs). So what are some of the other reasons PR pros need to know social media skills? Read the article here: http://paradigmstaffing.com/2012/09/6-reasons-a-pr-pro-needs-to-know-social-media/

-Dan, TGPR

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Posted in PR and Marketing, social media, Tips

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Non-PR Skills for PR Pros

Posted on April 24, 2012 | Leave a comment

What other, less apparent skills do PR people need to survive and thrive in the “real world”?

This question and many others will be answered by our own Ms. Susan Tellem in today’s Profnet #ConnectChat from 12:00 to 1:30 p.m. PDT.

It’s easy to join the conversation on Twitter:

Feel free to ask questions or add comments at any time! For more information about Profnet’s ConnectChat, visit: http://www.profnetconnect.com/gracelavigne/blog/2012/04/19/upcoming_connectchat:_non-pr_skills_every_pr_professional_needs

-Dan, TGPR

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Posted in Events, PR and Marketing, social media, Twitter

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StumbleUpon Some Milestones

Posted on August 22, 2011 | Leave a comment

A recent Digital Trends article states that StumbleUpon recently passed 25 billion clicks of its share button while the user base hit another record in April with over one billion stumbles. Can you believe in July, they had a single day record of 44 million stumbles? Heading into 2012, the company was seeing growth of about half a million new users each month. StumbleUpon has been working to rebuild the service as a start-up company after a partnership with eBay was dissolved in early 2009.

-Dan TWW

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Posted in social media, StumbleUpon

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Easily Make A #Foursquare Business Page

Posted on August 18, 2011 | 1 Comment

Our time spent with Foursquare has been like many relationships. We fell very hard at first, felt smothered, and then we left. We loved the idea of dating someone new Foursquare, one of the first Apps to integrate social media with your smartphone that made excellent use of GPS technology. We were checking in while we picked up our laundry, eating an Indian buffet at lunch, and we even had a location for our home. Foursquare began feeling like a chore.

Does your business need to create a foursquare page? Mashable reports that:

Foursquare business pages are no longer limited to large brands with the money and clout to buy Foursquare’s limited and in-demand dev resources. Business pages are now self-serve…Now, any business can create a free Foursquare business page, enabling it to customize a branded page where fans can “follow” the brand and unlock its tips.

Are we going to recommend that all our clients create a Foursquare page? Not yet, but it couldn’t hurt to try it out for yourself, especially if you have a business with a physical addresses or perhaps your a manufacturer that wants to start a retail promo campaign. But it is too early to see if it will be worthwhile.

We will be monitoring things closely to see what happens now that Foursquare has opened this new opportunity for businesses. After all, doesn’t love deserve a second chance?

For more information please visit here.

-Andy TWW

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Posted in Business, Foursquare, social media

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#KNOW #YOUR #HASHTAGS

Posted on August 17, 2011 | 1 Comment

With upwards of 20 clients who all have very active Twitters that we help run, it seems that often we find ourselves dreaming hashtags. Our addiction is simple; we:

  • can’t leave our Crowdbooster or Hootsuite for a minute
  • use the @ symbol in everyday conversation
  • wish we could “bit.ly” conversations in real life like you can do with long URLs

This addiction has its benefits– we know Twitter very well!

Recently, Tellem Worldwide Partner Dan Grody along with some other social media experts were asked by ProfNet, a division of PR Newswire, to contribute to the “Dear Gracie” Q&A section about the mystery of the Twitter hashtag.

Ms. Hung Up On Hashtags wrote in to the column:

I’m an amateur Twitter user, and it’s not clear to me how and why I should use #hashtags. Since I can search for keywords on Twitter, I don’t understand what the difference is. What purpose do they serve? And is there a wrong way to use them? Sometimes I see really long hashtags — what’s the point?

Dan emphasized that you must think of hashtags as discussion topics and explained that they are beneficial to users because hashtag topics are easily searched on Twitter and collected and presented to you in one stream. He also included some tips on what to avoid, like mixed-in-to-hashtag symbols and using trending-topic hashtags just for exposure. Dan also explained that buying a promoted hashtag on Twitter defeats the purpose of the service.

Hashtags are one of the most misunderstood aspects of Twitter and hopefully this will help curb abuse. Check out the full Q&A article here.

Do you think the column left out anything important about hashtags?

-Andy TWW

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Posted in social media, Twitter

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