Tag Archives: super bowl

Social Media Wins a Trip to Super Bowl XLVI

While 49ers and Ravens fans still recover from last weekend’s loss-hangover, a digital agency in Indianapolis is in the midst of operating a “social media command center” where they will engage and respond to sports fans leading up to the Super Bowl.

The team of 50 will focus on social media management and moderation, as well as content development. They’ll provide directions and responses on things to do with those social media users who don’t want to use their smartphone apps or Google such.  Another focus is safety –  any emergency instructions and information will be distributed quickly via social media, if necessary.

Want to access the command center? You can do so through the Super Bowl XLVI site.

Oh heck, early prediction: Definitely take the points. Giants +3

-Dan, TGPR

Aguilera’s Super Bowl Anthem Best of NFL Season

Photo credit: (AP / Charlie Krupa)

Do you know the one thing left out of our National Anthem yesterday that made me so happy (I’m not talking about lyrics)? Fireworks. That’s why Christina Aguilera’s anthem, before the start of Super Bowl XLV, was my favorite of the NFL season.

All the stories today are so predictable — and will bash Christina and her, as Deion Sanders called it, “re-mixed” version of the anthem. She made some serious blunders, apologized with obvious remorse and hey, people make mistakes, I’m ok with it. She’s sorry, and hopefully it draws more attention to the correct lyrics of the anthem.

But anyone who has joined me for a game knows the utter disgust I feel when teams shoot off fireworks during the verse, “…and the rockets red glare…” — can someone please tell me why this is a good idea? It’s the same crowd reaction every time; some people get frightened, some people look around with the “why are they doing that” stare and no one ever claps. But I’ve NEVER been told, “I really like how they shoot off fireworks during that verse for extra emphasis.”

It’s rude, disrespectful and annoying. It costs the teams money — that’s money they could use to sign more players or extend important contracts. I take off my cap out of respect for the anthem, and you shoot off fireworks during it? I’m the biggest football fan at Tellem. Just wrapped my fourth (and most disappointing) season as San Diego Chargers season ticket holder. I don’t know when this stunt started…perhaps a couple seasons ago. But last night, she sang that verse and it brought her back on track…built up the crowd’s confidence, and almost made me forget about all the flubs. But you know what? No silly fireworks there to screw it up. Which is why it made Christina’s the best anthem of the NFL season. Too bad she messed up the words.

-Dan TWW

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Tiger Woods Silence a Crisis in the Making

Tellem PR Crisis Scale gives Woods crisis a 2 out of 5

Using its proprietary Tellem PR Crisis Scale, Tellem Worldwide, Inc. gives Tiger Woods a 2 out of 5 for poor response time and potential damage to the brand.  Every hour that passes without a clear statement of what happened increases damage to his image thanks to speculation, rumors and innuendo.  The initial statement posted on his Web site does not make any sort of apology to his fans or address their concerns.

“Visions of Kobe Bryant and Michael Phelps come to mind when a famous athlete like Tiger Woods gets in hot water.  Woods’ way of addressing the problem in his statement is just “me, me and more me,” says Susan Tellem, partner and head of the company’s crisis management team. “I am sure that the hours of silence that followed the accident were on the advice of his handlers and attorneys.  They always hope and pray that silence will make something bad go away.  Well it doesn’t – it just makes it worse.”

Tellem Worldwide, an agency with years of experience in assisting companies prepare for and/or manage crises, launched its proprietary “PR Crisis Scale” in 2004 as a tool companies and the media can use to help grasp the depth and ramifications of negative publicity as it occurs and learn the steps required to remedy it.

Susan Tellem, president & CEO of Tellem Worldwide and crisis expert, says her 30 years in public relations, as well as the increasing ability of reporters, blogs and social media to spread a negative story worldwide in seconds, spawned the idea of creating a PR Crisis Scale. Patterned after the Saffir-Simpson Hurricane Scale, the Tellem PR Crisis Scale ranks the public relations aspects of a crisis from 1 to 5, with 5 being the greatest, based on its severity.

Like a hurricane, a PR crisis can increase or decrease in intensity based on subsequent developments. Some examples of crises and their rankings include:

5 -Exxon Oil Spill/ New York Ferry (typically death and/or destruction
4 -American Beef Industry/Tenet hospital sale/Martha Stewart (millions of dollars at stake and reputation in danger of tremendous loss of credibility)
2 -Janet Jackson Super Bowl malfunction/Crocodile Hunter and his baby/Kobe Bryant case (big corporate apologies and/or damage to the brand)
1 -Britney-Madonna kiss/Winona Ryder theft (most celebrity antics unless they involve damage to the brand)

With divisions in healthcare, food, entertainment and energy, Tellem Worldwide has expertise in broad range of PR crises, from celebrity scandal and healthcare fraud to product liability and wrongful death. The Tellem staff has been called in to act as experts for both law firms and media, including Entertainment Tonight, Geraldo and C-SPAN.

“When the media needs a professional opinion or a defendant’s lawyer wants to protect the image of a client, our PR Crisis Scale helps illustrate the severity of a crisis in the news and its potential fallout,” says Tellem. “With widespread and watchful media on alert, elected officials, celebrities and corporate management can find themselves being tried in the court of public opinion overnight.”

Susan Tellem heads the crisis team along with John Tellem, who leads the agency’s Entertainment Practice. For more information, visit http://www.tellem.com, call 310-313-3444 or email stellem at tellem dot com. Follow Tellem Worldwide on Twitter: @tellem

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