Tag Archives: susan tellem

LinkedIn Endorsements: A Hot Mess?

Posted on May 1, 2013 | Leave a comment

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Below is an excerpt from TGPR Partner Susan Tellem’s newest article, “Don’t Endorse a Hot Mess on LinkedIn.” We got to talking here as far as LinkedIn is concerned; the consensus at TGPR is to stick with recommendations, which carry much more weight and authenticity with LinkedIn users than do “endorsements.” There are a number of reasons…

If you like to endorse people you know on LinkedIn, you probably see the occasional egg avatar when the box with your four LinkedIn buddies comes up.  It’s pretty amazing that people still have an egg when LinkedIn is so well known for networking and job prospecting. Forget endorsing them.  They don’t deserve it if they can’t figure out how to upload a photo. Come on people. Get with the program and add your smiling face, not in a Halloween mask and not from 20 feet away.It’s called a headshot. Let’s see your head.

But wait. It gets worse. Next to the photo of your connection…

Read the complete article here: http://www.commpro.biz/corporate-social-media-zone/dont-endorse-a-hot-mess-on-linkedin/

-Dan, TGPR

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Posted in Etiquette, PR and Marketing, social media

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Physicians: Upgrade Your Website

Posted on March 14, 2013 | 1 Comment

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TGPR partner and health care business expert, Susan Tellem, was interviewed in a new article addressing physician websites for a post-ACA world. The article kicks off saying:

Medical practice websites need to become a go-to source for patients to serve as the technology backbone to a new patient-centered model of care.

Susan adds:

There’s definitely a need for docs to get more out of their websites, which typically are static and rarely change.

We recommend reading the full article in its entirety along with all of Susan’s suggestions here: http://www.amednews.com/article/20130304/business/130309986/5

-Dan, TGPR

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Posted in Health Care, PR and Marketing

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Pope Resignation and Vatican PR, Continued

Posted on March 1, 2013 | 1 Comment

ex benedictAs a follow up to an article TGPR partner Susan Tellem published earlier this week on CommPRO.biz, she was invited back to talk about the PR related to the Pope’s resignation. If you are living under a rock, the Pope traded in his red slippers yesterday and became the first pope in 600 years to retire from office. So what are the PR implications and what do we expect now? As we say in crisis management, it’s not over until it’s over. Read the full article here: http://www.commpro.biz/public-relations/pope-resigns-but-its-not-over-til-its-over/#.UTEDuuuw1g9

-Dan, TGPR   

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Posted in Crisis, PR and Marketing

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How To: Break Into Public Speaking

Posted on August 9, 2012 | Leave a comment

Our TGPR Queen, Susan Tellem got a nice slice of this Dear Gracie column from our friends over at ProfNet. The following question was posed:

How do I get my name on the radar of conferences, trade shows, workshops, etc.? Is this a good way to supplement income? What can I expect?

Our advice: To pitch a speaker, create a “sales package with sizzle.” This should include six key components:

  • Introduction. Provide a brief description of the speaker and what makes him or her so dynamic.
  • List of Topics. Briefly summarize the subjects the speaker can discuss. Topics should cater to different audiences: consumers and the public, executives and administrators, industry professionals, etc.
  • Press Kit. A full electronic press kit.
  • Speaker Sheet. Condense the bio information, fees and suggested topics onto a single page.
  • Testimonials. If the speaker has previous experience, provide audience or group testimonials.
  • Media Clips. Provide prior press coverage of the speaker with links or PDFs, including any broadcast appearances.

For the rest of the column with answers from other PR experts, click here.

-Dan, TGPR

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Posted in PR and Marketing, Tips

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TGPR in CNN Money

Posted on October 14, 2011 | 1 Comment

“These days it seems as if everybody has debt: consumers, corporations, and especially the government. But these seven business owners are determined to become debt-free. They are ditching credit cards and giving their bank loans the old heave-ho…”

Read TGPR Partner Susan Tellem’s story about being debt-free here:
http://money.cnn.com/galleries/2011/smallbusiness/1110/gallery.debt_free/

-Dan, TGPR

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Posted in media

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