We love Adam Sherk’s Press Release Buzzwords update…he puts some major energy into compiling a list of words companies use overuse in press releases and marketing materials. Below is the abbreviated list… we were surprised “thrilled,” “amazing” and “delighted” didn’t make the Top 10. Actually, “thrilled” didn’t even make the Top 80, but “low hanging fruit” did???
You’ll see “amazing” and “delighted” come in at #25 and #32 respectively. Check out the full list, here.
Do I look stressed to you??
They might have to be asked…but a recent survey says 85% of people wish they had a better understanding of what PR practitioners do for a living. Like I did growing up, I bet most people think PR is in fact advertising (the same survey by Hunter Public Relations said 45% of family think that’s the case). So Hunter did a “Bring Your Parents to Work Day” — kudos to the great idea to help people try and understand what we do.
But with the excitement, or variety, that comes in a day’s work at a PR firm, there comes stress — and I bet if you asked those same people what they think the 10 most stressful jobs in America are…PR wouldn’t be on the list. That’s the opposite of the recent grip of stories coming out last week about America’s most stressful jobs, which puts PR pros at number eight. Not surprising to us…but you know what I realized? We’re all damn good at managing multiple clients, deadlines, interruptions – and STRESS!
So that’s what they meant by being able to multi-task…
With 2010 just around the corner, we’ve picked 20 of our favorite top 10 lists from this year. Enjoy!
- Top 10 Celebrity Meltdowns of the Decade: http://bit.ly/7IINyx
- Top 10 FAILs of 2009: http://bit.ly/8cEzrx
- Top 10 Internet Blunders: http://bit.ly/zjIRE
- Top 10 Social Media Stories: http://bit.ly/5s2rtm
- Top 10 Digital Gifts for Social Media Lovers: http://bit.ly/5NNz1E
- Top 10 Things Never to Say to a Reporter: http://bit.ly/66B76f
- Top 10 Mom Blogs: http://bit.ly/6dd3Q2
- Top 10 iPhone Apps: http://bit.ly/7yOv2G
- Top 10 Political Scandals: http://bit.ly/7rYqhA
- Top 10 Movies (AFI): http://bit.ly/8RVBtJ
- Top 10 Moments Caught on Google Street View: http://bit.ly/8pUHla
- Top 10 Web Platforms of 2009: http://bit.ly/8rXBF8
- Top 10 Selling Cars: http://bit.ly/8xnEJE
- Top 10 Computer Scams This Year: http://bit.ly/7WzuX5
- Top 10 Tours: http://bit.ly/4LAlOv
- Top 10 Sports Cheats: http://bit.ly/7rhdo0
- Top 10 People Caught on Facebook: http://bit.ly/4FwvOJ
- Top 10 Iran Election Crisis Videos: http://bit.ly/5IOoaB
- Top 10 Freebies for Social Media Marketing: http://bit.ly/4Bjrso
- Top 10 WordPress Tools: http://bit.ly/5ubV97