We love Adam Sherk’s Press Release Buzzwords update…he puts some major energy into compiling a list of words companies use overuse in press releases and marketing materials. Below is the abbreviated list… we were surprised “thrilled,” “amazing” and “delighted” didn’t make the Top 10. Actually, “thrilled” didn’t even make the Top 80, but “low hanging fruit” did???
You’ll see “amazing” and “delighted” come in at #25 and #32 respectively. Check out the full list, here.
-Dan TWW
Posted in PR and Marketing
Tagged adam sherk, buzzwords, marketing, overused, pr, press release, top 10
Do I look stressed to you??
They might have to be asked…but a recent survey says 85% of people wish they had a better understanding of what PR practitioners do for a living. Like I did growing up, I bet most people think PR is in fact advertising (the same survey by Hunter Public Relations said 45% of family think that’s the case). So Hunter did a “Bring Your Parents to Work Day” — kudos to the great idea to help people try and understand what we do.
But with the excitement, or variety, that comes in a day’s work at a PR firm, there comes stress — and I bet if you asked those same people what they think the 10 most stressful jobs in America are…PR wouldn’t be on the list. That’s the opposite of the recent grip of stories coming out last week about America’s most stressful jobs, which puts PR pros at number eight. Not surprising to us…but you know what I realized? We’re all damn good at managing multiple clients, deadlines, interruptions – and STRESS!
So that’s what they meant by being able to multi-task…
-Dan
Posted in PR and Marketing
Tagged advertising, jobs, knowledge, marketing, pr, stressful, top 10
Our business requires we keep an eye on Twitter all day, but we’ve had it. Here’s how NOT to upset fellow followers. Besides, it just gives the haters more ammo. We’re sure you can add to this list…what say you?
Posted in Entertainment, Fun, PR and Marketing
Tagged social media, top 10, tweet, twitter, twitterverse
With 2010 just around the corner, we’ve picked 20 of our favorite top 10 lists from this year. Enjoy!
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