The Backyardigans – Sea Deep in Adventure is a live stage show, produced by client Koba Entertainment, based on the popular top-rated preschool television show. Currently on tour in Canada, the Backyardigans cast dropped by CTV’s Canada AM for a special performance this morning, bringing smiles to all the families in attendance.
In the live show, five friends explore clues, discover underwater magic and match wits with an egocentric, seaweed farming octopus and a pair of playful (but messy!) dolphins. With non-stop excitement and surprises, this watery tale will mesmerize, entertain and delight audiences of all ages.
Find out more by visiting: http://www.thebackyardigansontour.com/
-Dan Grody, TGPR
Our Food Issues Group partner and food safety expert Jeff Nelken was asked to set up a sushi demonstration at the Sushi Chef Institute in Torrance, CA. It’s part of our outreach to support the Health Department’s education on the fine points of sushi and evaluate the use of gloves when preparing sushi. Our long working relationship with them allows for an exchange of ideas and the ability to help restaurant owners navigate sensitive food safety issues. The demonstration helped the Health Department see the distinctive way sushi is prepared. Jeff (left) met with James Dragan, Chief Environmental Specialist, Consultative Services, during this positive and supportive educational session.
Chefs, food workers and bartenders are now required to wear gloves for doing everything from making sushi to putting olives in your cocktails. When the new glove law passed January 1, sushi chefs were up in arms (and gloves) because they claim that the law interferes with their thousand of years of preparing sushi with bare hands. In response to many complaints, Dr. Richard Pan, chair of Assembly Health Committee (D-Sacramento), announced emergency legislation (AB 2130) that would repeal the section of the Retail Food Code prohibiting bare-hand contact with food.
-Susan Tellem, TGPR
Our friends at Silicon Beach Digital announced the launch of a new DIY, guaranteed pay-per-keyword SEO program. This comes on the heels of a recent BrightLocal survey of 20,000 US-based businesses finding SEO generated nearly 20% of sales leads.
In our experience, it’s pretty easy to use the SEO campaign builder just by visiting the dashboard on the SBD website and entering any keyword. The rest takes just a few minutes. What’s interesting is no long-term contracts which are common in the industry — they do lenient month-to-month arrangements (no set up fees either).
From Adam Wes, co-founder and CEO of Silicon Beach Digital:
Starting at $75 per month, campaigns can be easily customized for any business directly from our website. Every aspect of the new program is focused on achieving campaign profitability. We give our clients full control of their campaign size and duration.
Be sure to check out the video above, and for more information, read the press release. Also, tell us about your experience with SEO in the comments below.
-Dan Grody, TGPR
Did you miss our webinar of awesomeness, Making the News: Secrets to Generating Local Media Coverage? No worries! We’ve made it available online so you can still check it out.
Etna Interactive President Ryan Miller hosts and he’s joined by leaders in the aesthetic medical public relations consulting industry including our own Susan Tellem, Anne Cohen of A Cohen Marketing & Public Relations, and Nadine Tosk of NDTosk Communications.
The 60-minute webinar gives you the tips, insight and skills required to earn press coverage in your local media market in 2014. Watch it here: http://www.etnainteractive.com/learn/making-the-news-secrets-to-generating-local-media-coverage-webinar-from-252014/