CATS Fundraiser and Friendraiser for FixNation
About: FixNation provides public education and resources for Trap-Neuter-Return programs and also provides low-cost spay/neuter services for tame companion cats. FixNation has sterilized more than 40,000 homeless cats, preventing millions more unwanted cats from being born.
Assignment: TGPR created a benefit for the organization in partnership with the national touring company of the Broadway show CATS during the Los Angeles run at the Pantages in Hollywood. The evening consisted of a pre-show VIP cocktail reception attended by CATS cast members in costume for photo ops, followed by the show. A ticket price of $250 with a cap of 100 tickets was established.
Key Accomplishments: Blog posts began to pop up on sites of daily and weekly Los Angeles papers and magazines as well as those of entertainment outlets and dedicated animal blogs. Immediately thereafter, FixNation received a $10,000 sponsorship and tickets sold out.