Children Affected by AIDS Foundation’s 10th Annual Dream Halloween
About: The Children Affected by AIDS Foundation (CAAF) was founded by Joe Cristina, a Mattel, Inc. executive whose desire to help children was inspired by the outpouring of support he received when he disclosed his own HIV status. The mission of CAAF is to make a positive difference in the lives of children infected with HIV and affected by AIDS.
Assignment: “Dream Halloween” gives children a chance to celebrate Halloween while raising over $1 million for AIDS charities around the country. Jamie Lee Curtis hosted and Cindy Crawford was the Honorary Event Chair. Awards were given to Arnold Schwarzenegger, Marlee Matlin and Charlie Caminada of HIT Entertainment. TGPR’s main goal was to generate ticket sales and generate local and national publicity pre- and post-event.
Key Accomplishments: Media lined the red carpet 60 deep. Highlights of the event included Access Hollywood, E! News Live, Extra and Inside Edition; People Magazine; In Touch; Los Angeles Times; New York Post; Star Magazine; National Enquirer; Hello Magazine (UK); Hollywood Reporter; and more.