Nitro Circus Live
First tour: 13 Cities; 2015 Tour: Dates TBA
About: The world’s biggest actions sports spectacular starring X-Games legend Travis Pastrana.
Assignment: Handle pitching and coordinating national and local media to promote ticket sales and help and emerging live touring entity in the U.S. establish a presence for years to come.
Key accomplishments: More than 150,000 tickets were sold in 13 markets including multiple arena sell-outs. Generated print, online and broadcast coverage in each tour market. Over 100 million targeted impressions. Highlights include ABC News/Nightline, Telemundo, Wall Street Journal, USA Today, Maxim, American Way Magazine, Good Day New York, Orange County Register and the Boston Globe.