YooHoo & Friends
Client since 2002

About: Aurora World Inc. created its consumer facing brand YooHoo & Friends, an international plush toy phenomenon plus its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. Over 23,000,000 YooHoos have been sold worldwide.

Assignment: Launch and manage social media presence on Facebook, Twitter and write for the official blog. Various social promotions.

Key achievements: Facebook – 18,100 page likes. Twitter: 2,149 followers. Blog: 360,700 views, 4,937 comments. “Design a YooHoo” contest received 128 entries through the Facebook page. Winner’s YooHoo was launched as a limited edition item in the main toy line, and featured in press along with the winning contestant.