Dental PR

Who doesn’t love going to the dentist? Well we imagine a lot of you out there are not raising your hands. But there is something to be said about promoting shiny new braces and the poor dentists who get a bad rap. So we did!

Unitek Braces – 3M, Minneapolis

  • Developed a nationwide launch for the nation’s first invisible braces.
  • Created a marketing communications plan and kits directed to orthodontists and dentists throughout the U.S. to educate them on the benefits of Unitek braces.
  • Developed a consumer pull-through campaign so that children and adults would ask for Unitek braces first.
  • Created a nationwide public relations program to generate publicity in trade and consumer press.

Smile Centers, Florida

  • Created initial launch plan for this nationwide chain of low-cost orthodontic centers.
  • Developed professional outreach program to target prospective providers and attract them to become employees.
  • Launched the first centers in California.
  • Created a nationwide public relations program to generate publicity in trade and consumer press.

1-800-Dentist, Los Angeles

  • First agency of record for this highly successful marketing company that pioneered the commercial use of toll-free vanity.